
I help retail business owners work less and profit more.

Hi, I’m Kathy.
We launch our stores with visions of connecting with customers, contributing to our families and living our dream.
But what happens when the daily nuances of running the business drain the joy out of it?
As the owner of a brick-and-mortar and online business, I understand how hard it is to launch, maintain, and grow a profitable business. I’ve applied the lessons I learned in my own business to help shopkeepers all over the world.
Now I’ve dedicated myself to helping you, so you no longer have to waste time or money. Let Savvy Shopkeeper be your guide as you seek to make your business profitable and sustainable.

Growing With Savvy Shopkeeper Is Easy
1) Visit the Shopkeeper’s Academy
The Shopkeeper’s Academy is an online platform and website filled with valuable resources, memberships and information to help retailers. We tend to do it all, so I created a one-stop shop for small retail business owners to learn and connect.
2) Join one of our communities & get access to a vault of information
You have two options: If you prefer a community to lean on and ask questions while you learn-at-your own pace, join the Shopkeepers Lab. If you’re a brick and mortar store owner looking for the above PLUS monthly masterclasses, group calls AND territory protection – join Master Shopkeepers
3) Get direct support and book Kathy for 1:1 coaching
If you prefer one-on-one conversations paired with guidance, support and accountability – Kathy has a limited number of spots available for 1:1 coaching clients. No matter your preference, the Shopkeeper’s Academy has an option for you – click on the button below to learn more.

What Academy members are saying…
“A group of amazing friends and cheerleaders! Such a wonderful place in this group. Thanks, Kathy Cruz!!””
“…the knowledge that you gain will actually help your business to grow, your platform to grow (if you so choose), and your capital to grow. It’s a win-win!!”
“It’s Priceless!! Worth every dedicated minute!”
“You give so much to the group. It’s one of the best business decisions I ever made.”
“I have had a few aha moments…knowing that others have the same questions, concerns, frustrations and learning from other’s experience and expertise.”
“I did a deep dive assessment of my business – right after your episode about the Retail Pie – it was mind blowing!”
“…all the information in a centralized location, the thoughts and feedback from other shopkeepers and the positive atmosphere … best thing ever!”
“Thank you so much for your insight today! I have so many concrete steps to take…”