Have you started building your shop’s email list?
Whether you own an online store, a brick & mortar or a small business you should OWN your list of subscribers.
What do I mean by “own”? Well, if you use the Square Point of sale system, for example, customers can enter their email address for a receipt but you never actually OWN the list of emails. Square does. You can pay Square to start promoting to those customers but the list isn’t your own. And who wants to pay for something that should be FREE?
Don’t get me wrong. We use Square and it’s a simple, easy-to-use system for shopkeepers like us. But I want the ability to market to my own customers, without paying for it!
So how do we do this?
It’s so simple. Aside from an email sign-up form on our website, we use good old fashion pen and paper. We keep an email sign-up sheet on our cash wrap at The Salvaged Boutique, right by our register. We take a clipboard with the sign-up sheet to markets. We take a sign-up sheet when we travel and do demonstrations at other businesses. ALWAYS.
We didn’t do this when we first started, so I want to make sure all new business owners start this practice IMMEDIATELY. Even if you are 1 or 2 or 5 years into your business, it’s not too late to start!
We now have almost 1000 customers on our list. We help promote the email list by offering our customers exclusive information. For example, our email list members get notified of our workshops first. Some of our workshops tend to sell out quickly, so our customers now know that if they want to hear about workshops first – before we share on Facebook or Instagram – they need to be on our list.
You could offer a discount, exclusive deals or an incentive to get your customers to sign up too!
Want to get started with a predesigned form?
Click here to download my free email newsletter sign-up list. It’s a simple Word Document and you can customize it with just a few steps.
- Double click in the header section to start the customizing process
- Double click on our logo, delete it and then select “insert” to add your own logo.
- You can change the “email newsletter” font by double-clicking on it too.
- You can even change the text below the heading, yep …just double-click on that section and make the changes.
- In the footer, double-click on our website address and change it to your own.
Wondering what you do with the list next? One option is MailChimp, an email marketing service. Manually enter the email addresses to your MailChimp list and design a newsletter. The first 2000 subscribers are free. For us, we have it set up that whenever we post on our blog, an email is sent the next morning to our MailChimp list.
Do you have questions? Do you have an email list? What do you use to send emails to your customers? There are so many options and I’d like to hear what all of you do. I also want to hear if you plan on using the download! Comment below or reply if you received this in an email.
If you are looking to be a savvy business owner, this is the place for you.
Want to engage with fellow shopkeepers? Join the Savvy Shopkeepers Facebook Group. (You must own an online shop or brick & mortar store to get access to the group)
I look forward to sharing how I’ve been able to help build, market and manage a retail store with my sister—all on a budget. ~ Kathy