The popular wholesale line sheet question.
I hear this so often from makers and online shop owners.
As retail store owners, my sister and I often get approached about selling handmade goods in our brick and mortar store.
Retail store owners are extremely busy so you if you’re looking to sell your products in brick and mortar stores…
you need to provide a quick visual of products and wholesale pricing.
You risk losing a wholesale order when you aren’t prepared. Plain and simple.
Two ways you can provide retailers with wholesale product information:
- With a website
- A line sheet
I understand websites can be expensive, challenging and lots of work. So a line sheet is the next best informational product you can provide a retailer. And if you plan on walking into boutiques and stores to sell your goods, a printed product list is so easy to hand over to a store owner.
But then what I hear next is: how do I make a wholesale line sheet?
There are many ways, I’m sure, but the most common: design one in Microsoft Word, create one in Canva, or you can have a graphic designer make one.
My first suggestion. Do NOT overcomplicate it. It doesn’t have to be fancy. It just needs to provide the basic information a store owner would need to know to place an order. Your line sheet should include:
- How to find you online
- How to send you an email
- Other contact information
- Product photos
- Other product info like product title and/or description, wholesale price, minimum quantity and suggested retail price.
As much as I appreciate good design, getting quick and concise information is more important.
Get a free wholesale line sheet template
As the community manager of a group of nearly 600 shop owners, I also know handmade artists don’t have a lot of time either. So I designed the template above in Canva to share with you!
Canva is an online graphic design software that lets you drag and drop items to create beautifully designed graphics and products. It’s free, surprisingly easy to use and if you grab my template it will save you TIME and MONEY.
IMPORTANT: Make sure you open the template in Canva on a desktop or laptop, click on FILE in the upper left-hand corner and SAVE A COPY to your own account. PLEASE do not start editing the file before you save your own copy in your own account, otherwise, you are changing the template for others. THANKS!