As an entrepreneur who teaches and talks about time management, I have to practice what I preach.
I often tell other business owners that in order to grow a business, hiring is key. I started Savvy Shopkeeper as a passion project and quickly found out that it had the potential to be more.
But, I also still co-own a retail store with my sister, so my time is limited. Plus rest and time with family and friends are important to me, so I’ve learned I can’t do it all.
I also tell other business owners that the first tasks you should delegate are those that you don’t enjoy and that someone else can possibly do better.
So a few months ago, I decided to hire a Blog Editor. I’d like to introduce you to Brittney Moffatt!
Brittney is a content writer and social media strategist at According to Brittney. Brittney helps me with all things blogging, so I can focus on content and writing. I’m so grateful for her writing, editing, and graphic-making abilities! Plus her knowledge of social media, blogs, and content, in general, is valuable to me.
I’m even more grateful that she quickly caught onto my Trello board system. You know you have a great hire when you barely need to communicate with the person and your system works seamlessly.
Most recently, I also brought on a Virtual Assistant. I’d like to introduce you to Anita Diomede!
Anita works in the marketing field, has a passion for photography and now offers Virtual Assistant services as a side hustle.
Although Savvy Shopkeepers is a free resource and group, it takes a bit of administrative work to keep it all running. Shop owners message me about how valuable the group is and how grateful they are for it. Plus it’s the community I was always looking for when I started in retail, so it’s important to keep it going.
That’s where Anita comes in! She handles all of the member requests, onboarding tasks, along with some social media and analytic projects. In her first two weeks, she tackled more than I expected and was so enthusiastic about learning new systems and helping me move forward. I can’t wait to see how else she can help.
I am so grateful to have both of these women on my team!
Their services provide me with the ability to focus on creating products, services, blog posts, and projects that can genuinely help shop owners!
Yes, I had the typical “Can I afford them?” fears. But, I just kept thinking about how I don’t want to spend the majority of the limited hours I already have for Savvy Shopkeeper working on tasks that don’t truly help shop owners, don’t move me forward or that I don’t enjoy. And then it hit me… can I afford NOT to hire them?