Meet kathy cruz!


Kathy’s Brick & Mortar Journey

Kathy Cruz, co-founder of The Salvaged Boutique—a home décor boutique—started in 2013. The endeavor started with a DIY blog, a few social media accounts, and a little determination.  It only took Kathy and her sister 18 months of running their online business to realize they wanted to do something more with it!

They signed a lease for their space, and 6 months later, they opened a brick-and-mortar store.  That was just the beginning!  Kathy works less than 20 hours a week in her retail business which is completely debt-free!

“I want every shopkeeper I work with to know I care and that they’ve found a great friend!”

I believe in:

Balance! Shopkeepers can be passionate about running their businesses without working 60+ hour weeks.

Profit! Shopkeepers can beat the stigma around math and numbers. Learning how to understand your business, the data, and your P&L is possible!

Growth! After shopkeepers realize they can stop overworking and start focusing on profit, they can start working on growth!

Small businesses can be tough to run on your own, whether you’re just starting up or well-established, whether you have an online shop or brick-and-mortar store, having trusted resources can make all the difference in being properly educated and not feeling like you’re alone in your business!  

Kathy’s Savvy Shopkeeper Journey

Once she started her shopkeeping journey, Kathy discovered that she has an immense passion for retail business strategy, digital marketing, processes, system implementation, and more. Kathy teaches retailers how to work less and profit more.

Using her experience and expertise from the success of her own business, Kathy set out to blog about what she learned on her journey.  Then she launched the Savvy Shopkeeper Retail Podcast and the Shopkeeper’s Academy.

“Savvy Shopkeeper” doesn’t just refer to Kathy, it’s ANYONE who yearns to build an independent retail business that’s profitable, runs efficiently and doesn’t consume ALL of their time!

Do you have a question for Kathy about the options in the Shopkeeper’s Academy?  Click here to schedule a 15 minute discovery call with her.

If you’re a brand or want to collaborate with Kathy on a project that’s helpful to retailers, request a Media Kit or contact Kathy to start the conversation!