American Express Small Business Saturday
Let me just start by saying this is NOT a sponsored post. I simply believe in the power of the American Express Small Business Saturday initiative.
“For Communities to thrive, small businesses need to thrive.” American Express started #smallbizsat in 2010 as a day to help small businesses get more customers in their doors the Saturday following Thanksgiving.
This year, Small Business Saturday will be on November 25, 2017.
Do you know American Express provides FREE marketing material to small shop owners like us?
Last year we signed up for the free materials. I was pleasantly surprised to find that not only did we receive free social media graphics that we could share on Facebook and Instagram but we also received a package from American Express that contained stickers for our cash wrap and front window, AND the cutest #shopsmall bags!
We decided to give the bags to the first 10 customers who spent $25+ in our store on Small Business Saturday. We used the free graphics in a blog post and all over social media to help promote our giveaway and the #shopsmall initiative. Our 2016 Small Business Saturday event was a HUGE success!
Needless to say, I highly recommend signing up with American Express to receive the materials. I’m not sure if they will send bags again this year, but the social graphics and marketing information are worth it.
Click here to sign up or for more Small Business Saturday information. You’ll automatically receive FREE graphic downloads for social media, your website, and storefront. The November promotion will come at a later date.
Then in early November, I’ll share a marketing plan that will help you use what American Express sends you.
As small business owners, we can use all the help we can get. So kudos to American Express for the effort they put into helping the little guys and gals out.
Want to learn more?
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- Listen to the Savvy Shopkeeper Retail Podcast.
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