A resource for retail small business owners
In this episode, I’ll review ways to adapt to the current retail environment in selling from a distance. I’ll talk about – Online avenues What you can offer customers Other ways to stay in touch Links to articles or resources mentioned in Episode #23: WE Profit Foundry Natterdoodle Free resources in the Shopkeeper’s Academy for Retailers during the Coronavirus…
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DISCLAIMER: The Coronavirus pandemic situation is constantly changing. The audio from this Facebook Live was recorded on March 10, 2020, and many things have changed since then. Some small businesses have been ordered to close and many owners have voluntarily closed their businesses in order to protect their communities. The audio isn’t the quality we normally provide on the Savvy…
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Why do you keep seeing messages to shop small and shop local? As the Coronavirus starts to spread across the United States, more businesses are temporarily closing. You are probably noticing many social media posts in your feed asking you to support small and local businesses. I AM a shopkeeper. I co-own a brick and mortar business with my sister. …
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In this episode I’ll cover growing and managing email newsletters. Why use email marketing? So many platform choices, where do I start? Is it worth it? Links to articles or resources mentioned in Episode #21: Emily of Modesty N Mind Christine of Josephine and Mim Flodesk – super simple email platform Mailchimp Constant Contact Snap Retail Active Campaign Mailerlite Marsello…
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In this episode, we’ll discuss how inventory is your most important asset Why should retail business owners use it? What fields of information are important 4 important metrics Links to articles or resources mentioned in Episode #20: Laura of Brushed Design Co. Inventory tracking system for POS Unique inventory tracking system Darice blog post on getting rid of inventory Plan…
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In this episode, I’m diving into the Facebook Pixel. What is the Facebook Pixel? Why should retail business owners use it? Links to articles or resources mentioned in Episode #19: Mae’s Boutique Ep 12: Social Media Ads 101 Ep 11: Five Marketing Mistakes Small Retail Business Owners are Making Master Shopkeepers Ep 3: An Instagram Blueprint for Shopkeepers Instagram @savvyshopkeeper…
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Kathy co-owns a Home Decor Boutique in Ohio with her sister. She is the Host of the Savvy Shopkeeper Retail Podcast and a Business Blogger for Darice. Kathy's passion for helping other retail store owners started when she was building her own retail business and struggled to find a community or resource specifically for small retailers like herself. Read More…
