A resource for retail small business owners
You shouldn’t be winging your social media. I feel like most shopkeepers are so busy wearing 100 other hats that they tend to look at social media like a robotic process. Just post something, because I need to, and I’ll be fine. But, there’s much more to social media than posting. There should be a strategy behind it just like…
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Everyone loves a good discount…especially a discount on WHOLESALE prices! I recently announced that I was given an opportunity to be a business blogger for Darice, a wholesale arts and crafts supplies company. (Click here to read that announcement!) Similar to my own blog, I write articles for shop owners to help them with their businesses. You’ll find all of…
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I wrote my first blog post for Savvy Shopkeeper 2 years ago. I can’t believe it! My journey started very slowly. At the time, I was juggling a small family, a demanding full-time job, and running the store I co-own with my sister (I exhaust myself just typing this out). Even with all of that in my life, my heart…
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Spring is around the corner and it’s almost Market season! My sister and I now participate in only one outdoor Market event each year, but we’ve participated in several over the past few years. We’ve learned a lot along the way. Inventory might consume your mind, but you need to think about all of the other details for your booth…
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The topic of pricing comes up often with retail store owners. Whether you own a brick and mortar store or an online shop, if you’re buying wholesale and reselling the goods in your shop, pricing is an important aspect of your business. I often find that shop owners think that pricing is a one-size-fits-all strategy, but it’s not. Keystone pricing…
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Let me tell you a story about how my network of talented store owners helped me accomplish a huge goal of mine. The Power of Community Several months ago, I posted in the Savvy Shopkeepers Facebook Group and asked for feedback or name ideas on a Fund I was interested in creating. I knew I wanted to take a percentage…
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I'm a Home Decor Boutique owner and lover of beautiful retail spaces. Several years ago I began a bootstrapping journey to retail ownership. Learning many things along the way, I quickly realized the value of systems, online tools, social media, marketing and business organization. It became a passion and a service that I knew could help others. As a result, Savvy Shopkeeper was born. Read More…
