You need a plan when it comes to running ads on social media.  Here are 4 things you need to know before you start spending money to advertise your business on Facebook and Instagram. In this episode, I go over: Learning about your traffic Coming up with a strategy How to figure out what to spend Determining who your audience…
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What should we as retailers be doing to market our businesses? In this episode, I go over: Free or affordable marketing tools available to retailers Setting social media goals Easy ways to optimize your online presence Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #11: Ashley of Salt & Honey Market…
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This episode is all about balance. In this episode, I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance of time management Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #10: Charlotte of Southern Succotash Darice blog post – A day in the life of…
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 The most important thing about your customers? Understanding them. In this episode, I go over these three things: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #9:…
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The holidays are upon us. We all need savvy ways to get ready. In this episode, I  will go over: Prepping for the Holiday Season Tools to get ahead and stay organized Unique ideas to stay sane, fun and engaging Links mentioned in Episode #8: Episode 8 Full Show Notes Shopkeeper Spotlight:  Melissa, owner of Gracious Leigh Gifts Savvy Shopkeeper’s Facebook…
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Simply put, the more engagement you get on your posts, the more social media visibility you gain. In this episode, I  will go over: How to measure your engagement rate on social media and some of the tools that can help you do this Getting to know your customers, and how to leverage that info 5 Fun and easy ways retailers…
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