I'll admit it, I'm a numbers geek. My sister and business partner, Karen, lovingly (and often) calls me a Nerd. So I'm the one responsible for the back-end stuff, including the business checking account. When we started blogging, we had NO idea we would eventually open a brick and mortar … [Read more...] about Why and when I opened a business checking account
When you post on Facebook and Instagram you want to make sure you take advantage of "peak" times - when most of your followers will be checking their feeds. So, how do you determine the best time to post on Facebook and Instagram? That answer could actually be different for everyone, … [Read more...] about What’s the best time to post on Facebook and Instagram?
Dreamy Retail Spaces. You walk into a boutique, a small coffee shop or any other retail business and your jaw drops. It's the space you've been dreaming about. You start imagining yourself in the store. How you would tweak it to make it your own. We've all done it. Anyone who aspires to own a … [Read more...] about Drawing inspiration from dreamy retail spaces on Pinterest
Should I place a targeted ad or should I boost my post? I hear and read this question so often! This can get complex so I'm going to try to keep it simple. Whether you "boost a post" or use "targeted ads", you're running an adverstisement or what they call a "sponsored" post on Facebook. … [Read more...] about Facebook for Retailers Series: Targeted Ad or Boosted Post?
Have you started building your shop's email list? Whether you own an online store, a brick & mortar or a small business you should OWN your list of subscribers. What do I mean by "own"? Well, if you use the Square Point of sale system, for example, customers can enter their email address … [Read more...] about Start Building Your Own Email List …it’s GOLD
Whether you own an online shop or a brick and mortar store, Facebook Events are valuable. In my "Make the most of your Facebook Page" post, I mentioned that an “Event” within your Facebook page is a great way to get more exposure for your shop events. When you publish an Event on your Page it will … [Read more...] about Facebook for Retailers Series: Facebook Events for Shop Owners