Should I place a targeted ad or should I boost my post? I hear and read this question so often! This can get complex so I'm going to try to keep it simple. Whether you "boost a post" or use "targeted ads", you're running an advertisement or what they call a "sponsored" post on Facebook. It's … [Read more...] about Facebook for Retailers Series: Targeted Ad or Boosted Post?
Have you started building your shop's email list? Whether you own an online store, a brick & mortar or a small business you should OWN your list of subscribers. What do I mean by "own"? Well, if you use the Square Point of sale system, for example, customers can enter their email … [Read more...] about Start Building Your Own Email List… it’s GOLD
Whether you own an online shop or a brick and mortar store, Facebook Events are valuable. In my "Make the most of your Facebook Page" post, I mentioned that an “Event” within your Facebook page is a great way to get more exposure for your shop events. When you publish an Event on your Page it will … [Read more...] about Facebook for Retailers Series: Facebook Events for Shop Owners
The value of bartering. In 2015 we opened our Brick and Mortar store. My sister and I bootstrapped our little business, The Salvaged Boutique - a home decor store, so funds for luxury items were low. Since we had recently opened, the store was full of inventory. Including this … [Read more...] about The Value of Bartering for Small Business Owners
I've been quiet since May but it's for a good reason. I spent this summer listening to my intuition. Your intuition should be your guide. There's nothing quite like that feeling in your "gut". BUT (there's always a but, right?)... change can be scary. And some times we doubt … [Read more...] about Is Intuition Your Superpower?
American Express Small Business Saturday Let me just start by saying this is NOT a sponsored post. I simply believe in the power of the American Express Small Business Saturday initiative. "For Communities to thrive, small businesses need to thrive." American Express started … [Read more...] about Get free American Express Small Business Saturday Marketing Materials