American Express Small Business Saturday Let me just start by saying this is NOT a sponsored post. I simply believe in the power of the American Express Small Business Saturday initiative. "For Communities to thrive, small businesses need to thrive." American Express started #smallbizsat in … [Read more...] about Get free American Express Small Business Saturday Marketing Materials
Facebook has over 1.9 billion active users. Depending on your business and how many followers and page likes you have, your Facebook business page may very well get more views than your website. Click here to read the first part of this Facebook Series. As a shop owner, you want to take … [Read more...] about Facebook for Retailers Series: Make the Most of your Facebook Business Page
Is a Facebook Page worth more than a website? This is what I want you to think about in this series. So what better way to start than by taking a look at MY OWN Facebook Business Page: My sister and I own a small home decor boutique in Lakewood, Ohio. For our business, we have three … [Read more...] about Facebook for Retailers Series: What is the value of a Facebook Business Page?
You're at a crossroads. You're working many hours. Your retail store or online shop are doing well, but you are making just enough to pay yourself. You aren't sure if you'll get a return on your investment if you hire help. I completely get it. My sister and I were almost one year into running … [Read more...] about A solution to “I can’t afford to hire help.”
Whether you've opened your own brick-and-mortar store or not... I think we can all agree, anyone on the path to retail store ownership or a successful online shop can probably benefit from a few solid character traits: Confidence, determination, adaptability, courageousness... just to name a … [Read more...] about The most important trait you need when bootstrapping a retail business.
I've spent the past 3 1/2 years teaching myself how to start and run a retail store. Even with all of the business related websites and resources out there, I was surprised to find I still had to piece it all together. For a small and independent retail store owner I had to learn how to buy … [Read more...] about Why Savvy Shopkeeper?