I want to take a quick second to introduce all of you to Independent Retailer. I personally started Savvy Shopkeeper to help BOTH brick & mortar store owners AND online shop owners succeed… so does Independent Retailer! Independent Retailer is the leading trade publication for independent retail store owners. Dedicated to business professionals who manage or own…
How can shop owners diversify income streams? If you walk into our brick and mortar space, less than 500 square feet of it is dedicated to a retail store area. The other half is an open work studio. We often get indirect (and sometimes direct) questions from customers inquiring… How can a little shop like ours…
I’ve been listening. If you aren’t part of the Savvy Shopkeepers Facebook Group then you may not know it’s a safe and fun space for women business owners to ask questions and chat about owning and marketing a shop – brick & mortar or online. Being a woman and owning a shop are two prerequisites. 🙂…
It’s that time. Time for a year-end-review to see what worked and didn’t work this past year. At the beginning of each year, my sister (Karen) and I have a tradition. We go to dinner at a local restaurant in the city where our business is located, Lakewood, Ohio and have a pow-wow of sorts….
NOW is the time to start using video on social media. Let’s start with Facebook Live today. Why? Because it’s what’s hot right now. People want to see and hear what’s going on in your shop. They want to see you too! And…it’s what’s getting the most engagement on Business Pages. In our membership groups,…
I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads…