A resource for retail small business owners
When you post on Facebook and Instagram you want to make sure you take advantage of “peak” times – when most of your followers will be checking their feeds. So, how do you determine the best time to post on Facebook and Instagram? That answer could actually be different for everyone, depending on your ideal client, your location in the…
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Dreamy Retail Spaces. You walk into a boutique, a small coffee shop or any other retail business and your jaw drops. It’s the space you’ve been dreaming about. You start imagining yourself in the store. How you would tweak it to make it your own. We’ve all done it. Anyone who aspires to own a retail business or thriving online…
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Should I place a targeted ad or should I boost my post? I hear and read this question so often! This can get complex so I’m going to try to keep it simple. Whether you “boost a post” or use “targeted ads”, you’re running an adverstisement or what they call a “sponsored” post on Facebook. It’s an ad either way.\…
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Have you started building your shop’s email list? Whether you own an online store, a brick & mortar or a small business you should OWN your list of subscribers. What do I mean by “own”? Well, if you use the Square Point of sale system, for example, customers can enter their email address for a receipt but you never actually OWN…
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Whether you own an online shop or a brick and mortar store, Facebook Events are valuable. In my “Make the most of your Facebook Page” post, I mentioned that an “Event” within your Facebook page is a great way to get more exposure for your shop events. When you publish an Event on your Page it will appear in the…
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The value of bartering. In 2015 we opened our Brick and Mortar store. My sister and I bootstrapped our little business, The Salvaged Boutique – a home decor store, so funds for luxury items were low. Since we had recently opened, the store was full of inventory. Including this beautiful vintage sofa that we refurbished. Soon after we opened our store,…
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Kathy co-owns a Home Decor Boutique in Ohio with her sister. She is the Host of the Savvy Shopkeeper Retail Podcast and a Business Blogger for Darice. Kathy's passion for helping other retail store owners started when she was building her own retail business and struggled to find a community or resource specifically for small retailers like herself. Read More…
