Why do you keep seeing messages to shop small and shop local? As the Coronavirus starts to spread across the United States, more businesses are temporarily closing. You are probably noticing many social media posts in your feed asking you to support small and local businesses. I AM a shopkeeper. I co-own a brick and…
The difference between Faire vs. Tundra Wholesale As an independent retail business owner, there was a time when your only option to buy or sell your wholesale products was at in-person market wholesale events like AmericasMart, Las Vegas Market, and Dallas Market. Over the past few years, this has changed drastically. Now there are platforms…
Marketing a retail business can be a full-time job alone, right? We spend time managing employees, juggling inventory, making products, bookkeeping, taking care of customers, shipping and so much more. I completely understand when a shopkeeper says they don’t have the time to DO IT ALL. That’s why I needed to tell you about Snap…
In my last blog post, I shared some recommendations on how to SURVIVE your slow months. I’m turning that around in this blog post with ways you can THRIVE during the slow season. Here are some tips on how you can get more sales or people in your doors during the slow season: Host a…
If you ask most independent retailers about a “slow season”, you’ll see many of them cringe and talk about the “J” months. The J months are January when people are recovering from the holidays or hibernating because of weather, June and July when families are wrapping up the school year and diving into the Summer…
We’ve all heard the horror stories like “I had a Facebook group of 10,000 members and suddenly my group was gone”, or “My friend had an Instagram account with 50,000 followers and lost it all”. More disturbing, no one seems to know why this happens. But it’s a good reminder to NOT put all your…