The most important thing about your customers? Understanding them. In this episode, I go over these three things: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #9:…
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The holidays are upon us. We all need savvy ways to get ready. In this episode, I  will go over: Prepping for the Holiday Season Tools to get ahead and stay organized Unique ideas to stay sane, fun and engaging Links mentioned in Episode #8: Episode 8 Full Show Notes Shopkeeper Spotlight:  Melissa, owner of Gracious Leigh Gifts Savvy Shopkeeper’s Facebook…
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Simply put, the more engagement you get on your posts, the more social media visibility you gain. In this episode, I  will go over: How to measure your engagement rate on social media and some of the tools that can help you do this Getting to know your customers, and how to leverage that info 5 Fun and easy ways retailers…
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The best tax advice out there? Don’t push off bookkeeping and tax responsibilities.    In this episode, I  will go over: Systematic ways to keep track of your finances Scheduling tools to keep you on track Where to turn when you need help Links mentioned in Episode #6: Lisa Bridenbaker of Bridenbaker Designs Savvy Support Fund Wave Receipts App Savvy Shopkeepers…
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Participating in a Brick and Mortar store Pop-Up can be easy and fun! Take a few things into consideration beforehand, and prepare to love holding these. Pop-Ups benefit both the Maker and the Store Owner. In this episode, I go over: Important goals to outline before participating in a Pop-Up What to put down on paper for both parties The benefits…
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  You’ve heard it before. Sales mark success. How do you measure sales? By tracking. It doesn’t have to be complicated, it just needs to be done consistently. The most important metric to track is your “Average Sale”. It’s a simple formula. Knowing this number will empower your sales efforts tremendously. In this episode, I go over three things: 1.    What…
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