A resource for retail small business owners
In my last blog post, I shared some recommendations on how to SURVIVE your slow months. I’m turning that around in this blog post with ways you can THRIVE during the slow season. Here are some tips on how you can get more sales or people in your doors during the slow season: Host a Facebook Live Sale Event Choose…
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If you ask most independent retailers about a “slow season”, you’ll see many of them cringe and talk about the “J” months. The J months are June and July when families are wrapping up the school year and diving into the Summer season. When people would rather spend time outdoors, on vacation, traveling and doing activities that don’t involve their…
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We’ve all heard the horror stories like “I had a Facebook group of 10,000 members and suddenly my group was gone”, or “My friend had an Instagram account with 50,000 followers and lost it all”. More disturbing, no one seems to know why this happens. But it’s a good reminder to NOT put all your eggs in one basket. You…
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In December of 2018, Darice officially announced that I was one of their Business Bloggers. Darice is a wholesale manufacturer of craft and art supplies – their audience is also made up of makers, online shop owners, and retail store owners. Since that announcement I’ve proudly written a collection of blog posts that you might find helpful so I’m rounding them…
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I became a full-time entrepreneur almost 2 years ago. If I’ve learned anything, it’s that I have to keep myself focused when I work. I co-own The Salvaged Boutique with my sister, Karen. Over the years working with me, she identified that she will focus on one project at a time and that I, on the other hand, will juggle…
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Choosing a social media scheduling tool can be overwhelming. I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is to bash the “curated”…
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I'm a Home Decor Boutique owner and lover of beautiful retail spaces. Several years ago I began a bootstrapping journey to retail ownership. Learning many things along the way, I quickly realized the value of systems, online tools, social media, marketing and business organization. It became a passion and a service that I knew could help others. As a result, Savvy Shopkeeper was born. Read More…
