A resource for retail small business owners
Social media doesn’t have to be overwhelming. You just need a road map. It doesn’t matter what stage or type of retail business owner you are – this blueprint is universal. In this episode, I will go over: How to create a blueprint for your Instagram page How to stay consistent with posts Tips on engagement Breaking down tagging Sign…
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Let’s face it. If you’re not paying yourself an income from your profits, you have a hobby, not a business. But at what point do you stop investing in your business and start paying yourself? In this episode, I go over these three things: How to start small with income expectations and stay consistent to grow them What you…
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This has been a long time coming! It’s been months since I blogged, but for good reason. I spent the past two months learning how to podcast, finding an editor, partnering with a sponsor, and creating “all the things” to get ready for this launch. Well, it’s finally here – the Savvy Shopkeeper Podcast! My goal is to provide…
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Marketing a retail business can be a full-time job alone, right? We spend time managing employees, juggling inventory, making products, bookkeeping, taking care of customers, shipping and so much more. I completely understand when a shopkeeper says they don’t have the time to DO IT ALL. That’s why I needed to tell you about Snap Retail. When I heard about…
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In my last blog post, I shared some recommendations on how to SURVIVE your slow months. I’m turning that around in this blog post with ways you can THRIVE during the slow season. Here are some tips on how you can get more sales or people in your doors during the slow season: Host a Facebook Live Sale Event Choose…
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If you ask most independent retailers about a “slow season”, you’ll see many of them cringe and talk about the “J” months. The J months are January when people are recovering from the holidays or hibernating because of weather, June and July when families are wrapping up the school year and diving into the Summer season and they would rather…
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Kathy co-owns a Home Decor Boutique in Ohio with her sister. She is the Host of the Savvy Shopkeeper Retail Podcast and a Business Blogger for Darice. Kathy's passion for helping other retail store owners started when she was building her own retail business and struggled to find a community or resource specifically for small retailers like herself. Read More…
