A resource for retail small business owners
The difference between Faire vs. Tundra Wholesale As an independent retail business owner, there was a time when your only option to buy or sell your wholesale products was at in-person market wholesale events like AmericasMart, Las Vegas Market, and Dallas Market. Over the past few years, this has changed drastically. Now there are platforms that offer you the ability…
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You need a plan when it comes to running ads on social media. Here are 4 things you need to know before you start spending money to advertise your business on Facebook and Instagram. In this episode, I go over: Learning about your traffic Coming up with a strategy How to figure out what to spend Determining who your audience…
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What should we as retailers be doing to market our businesses? In this episode, I go over: Free or affordable marketing tools available to retailers Setting social media goals Easy ways to optimize your online presence Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #11: Ashley of Salt & Honey Market…
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This episode is all about balance. In this episode, I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance of time management Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #10: Charlotte of Southern Succotash Darice blog post – A day in the life of…
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The most important thing about your customers? Understanding them. In this episode, I go over these three things: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #9:…
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The holidays are upon us. We all need savvy ways to get ready. In this episode, I will go over: Prepping for the Holiday Season Tools to get ahead and stay organized Unique ideas to stay sane, fun and engaging Links mentioned in Episode #8: Episode 8 Full Show Notes Shopkeeper Spotlight: Melissa, owner of Gracious Leigh Gifts Savvy Shopkeeper’s Facebook…
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Kathy co-owns a Home Decor Boutique in Ohio with her sister. She is the Host of the Savvy Shopkeeper Retail Podcast and a Business Blogger for Darice. Kathy's passion for helping other retail store owners started when she was building her own retail business and struggled to find a community or resource specifically for small retailers like herself. Read More…
