A resource for retail small business owners
I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads but I promise you CAN…
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Market the heck out of your shop NOW before Small Business Saturday comes along. Want the most successful Small Business Saturday sales day ever? Don’t wait any longer, start promoting it today! Here’s a checklist of things you can do (Note – many of these ideas could also apply to promoting Black Friday or Cyber Monday): Create an Event on…
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It’s the holiday season…shop owners need to be prepared and stocked up on retail packaging. No one wants to be in the middle of the busy retail season and run out of supplies, right?! I also think that your packaging should be branded so if someone actually gifts an item in the shopping bag you provided, it has your shop’s…
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As promised in the Savvy Shopkeepers Facebook Group, I’m bringing you a guest blog post from Lindsay at Kickstart Accounting. Kickstart is locally owned (Cleveland, Ohio) and offers accounting solutions for businesses. Lindsay and Danielle are knowledgeable and have strong relationships with small businesses in our area so I thought they would be perfect to help out here too! I’m…
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I’ll admit it, I’m a numbers geek. My sister and business partner, Karen, lovingly (and often) calls me a Nerd. So I’m the one responsible for the back-end stuff, including the business checking account. When we started blogging, we had NO idea we would eventually open a brick and mortar store. I remember we started our DIY blog in October…
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When you post on Facebook and Instagram you want to make sure you take advantage of “peak” times – when most of your followers will be checking their feeds. So, how do you determine the best time to post on Facebook and Instagram? That answer could actually be different for everyone, depending on your ideal client, your location in the…
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I'm a Home Decor Boutique owner and lover of beautiful retail spaces. Several years ago I began a bootstrapping journey to retail ownership. Learning many things along the way, I quickly realized the value of systems, online tools, social media, marketing and business organization. It became a passion and a service that I knew could help others. As a result, Savvy Shopkeeper was born. Read More…
