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Buy Unique Wholesale Home Decor from Bzaar
For Brick & Mortar Store Owners | Miscellaneous

Buy Unique Wholesale Home Decor from Bzaar

With so many online wholesale platforms surfacing, how do micro retail business owners decide where to buy from? I get it! I have to make this decision for my own retail store too and often ask myself, where can I purchase unique wholesale home decor items that will help my business stand out. Bzaar caught…

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Who Is Shopify Handshake For?  {Plus a Giveaway!}
Miscellaneous

Who Is Shopify Handshake For? {Plus a Giveaway!}

I keep hearing the question, “Who is Shopify Handshake for?”, so I’m here with a post to help answer that question! ONLINE WHOLESALE PLATFORMS Buying wholesale online has become so much easier since the Pandemic hit. Many retail store owners continue to travel to markets, like AmericasMart or Dallas or Las Vegas Mart to buy….

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How to Get Noticed on Small Business Saturday 2020
Miscellaneous

How to Get Noticed on Small Business Saturday 2020

Small Business Saturday 2020 is in TWO weeks. What does that mean? It means you should start promoting  #SmallBusinessSaturday NOW, if you haven’t already done that. Planning, preparation, and marketing are key to get your customers to think of shopping with you on Small Business Saturday which is right around the corner on November 28th,…

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2020 Female Entrepreneur Summit
Miscellaneous

2020 Female Entrepreneur Summit

The 9th annual Female Entrepreneur Summit will be held on Wed 10/28/2020. This year, the summit will be virtual. This is an exciting opportunity for female entrepreneurs to get a front row seat to valuable information to help you run your business right in the comfort of your home!  The summit is a day-long event…

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A Message About Small Local Businesses
Miscellaneous

A Message About Small Local Businesses

Why do you keep seeing messages to shop small and shop local? As the Coronavirus starts to spread across the United States, more businesses are temporarily closing.  You are probably noticing many social media posts in your feed asking you to support small and local businesses. I AM a shopkeeper.  I co-own a brick and…

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The difference between Faire vs. Tundra Wholesale
Miscellaneous

The difference between Faire vs. Tundra Wholesale

The difference between Faire vs. Tundra Wholesale As an independent retail business owner, there was a time when your only option to buy or sell your wholesale products was at in-person market wholesale events like AmericasMart, Las Vegas Market, and Dallas Market. Over the past few years, this has changed drastically. Now there are platforms…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! - Savvy Shopkeeper Retail Podcast

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again!  One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on selling.  But with social media coming in a distant second (or even dead last, in some studies) compared to other marketing efforts, the return on your social media effort might not be reflected in your sales!  So, where should you focus your effort instead? Listen in to learn where the 80/20 misconception comes from and how to actually apply it to your marketing strategy. For show notes, including links to any resources mentioned in this episode, visit https://savvyshopkeeper.com/episode128.
  1. 128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! 20:41
  2. 127. Cash Is Queen: A Free Cash Flow Masterclass For Indie Retailers 13:02
  3. 126. Shopkeeper Guest Interview: 7 Tips for Working with Your Spouse (And Staying Married!) 32:31
  4. 125. Coaching Moments: A Viral Tik Tok and Over 100 Inquiries 27:30
  5. 124. My 8 Favorite Business Books 25:52
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