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Ep. 143  The 2022 Savvy Shopkeeper Retreat Recap
Podcast

Ep. 143 The 2022 Savvy Shopkeeper Retreat Recap

The second-annual Savvy Shopkeeper Retreat was such an incredible experience for everyone involved. Read on to learn more about the people who supported the retreat, what happened each day, and how attendees felt after two days of connection and learning. People Who Made The Retreat Amazing I’m so grateful for all of the people who…

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Ep. 142 Ten Characteristics of the Retail CEO
Podcast

Ep. 142 Ten Characteristics of the Retail CEO

Earlier this year, I launched the Savvy Shopkeeper Quiz. After taking the quiz, you’ll know what stage of your shopkeeping journey you’re in and get a few free resources hand-picked with shopkeepers like you in mind. It’s beneficial for shopkeepers to understand WHERE they are on their journey, and the quiz gives shopkeepers that clarity! …

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Ep. 141 Poor Planning Polly (An Excerpt From The 2022 Savvy Shopkeeper Retreat!)
Podcast

Ep. 141 Poor Planning Polly (An Excerpt From The 2022 Savvy Shopkeeper Retreat!)

The 2022 Savvy Shopkeeper Retreat is over, and I have SO much to share with you! I’ve only been home a few days, and I’m still processing all of the magical moments from this year’s retreat at Frügthaven Farm. One thing I am ready to share with you, though, is a recap of my presentation…

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Ep. 140 A Plan(ner) is a Commitment to YOU
Podcast

Ep. 140 A Plan(ner) is a Commitment to YOU

Finding a planner that meets the needs of independent retailers has been a struggle for far too long. I’ve heard countless shopkeepers tell me that they’ve tried planners only to find out they don’t offer what they need…and then the planner ends up in the garbage, with both money and paper wasted.  I get it….

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Ep. 139 Five Things Independent Retailers Aren’t Taught About Planning
Podcast

Ep. 139 Five Things Independent Retailers Aren’t Taught About Planning

When your store is brand new (or still just a dream!), it’s challenging to think about the future because you’re focused on the now. So many Aspiring Retailers and Savvy Starters don’t even consider planning. Not only is there not a great source of information on how to plan, but shopkeepers in these stages are…

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Ep. 138 Six Reasons I Switched From Paper to Digital Notes
Podcast

Ep. 138 Six Reasons I Switched From Paper to Digital Notes

I can’t tell you how many times I’ve said just grab a “good old pen and paper” on the podcast. Not only am I a fan of getting things out of my head, but I’m also a fan of writing things down, so I don’t forget them. I love to-do lists, strategizing, and planning and…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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155. Six Things Indie Retailers Should Know about Search Engine Optimization - Savvy Shopkeeper Retail Podcast

You’ve probably heard the term SEO before, but understanding what it means, why it’s essential, and how to implement it can be challenging!  In today’s episode, I’m sharing how you can get more potential customers to visit your retail store’s website with six simple yet powerful search engine optimization fields.  For show notes, including links to the SEO tools mentioned in this episode, visit https://savvyshopkeeper.com/episode155. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper) 
  1. 155. Six Things Indie Retailers Should Know about Search Engine Optimization 22:23
  2. 154. My Personal Takeaways From AmericasMart 2023 22:21
  3. 153. Why Isn't (Or Is) Your Retail Store Profitable? 16:51
  4. 152. Working Full Time and Shopkeeping: Taking the Leap to Full-Time Entrepreneur 25:38
  5. 151. Ten Quick Retail Brick and Mortar Lease Tips 17:11
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  • Master Shopkeepers
  • Podcast
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  • Retail Planner
  • Retail Marketing Ebook
  • Free Resources
    • Take the Quiz!
    • Tools of the Trade
    • 100+ Social Media Ideas