Ep. 12 Social Media Ads 101 – What retailers need to know first to run effective Facebook & Instagram Ads

Ep. 12 Social Media Ads 101 – What retailers need to know first to run effective Facebook & Instagram Ads

You need a plan when it comes to running ads on social media.  Here are 4 things you need to know before you start spending money to advertise your business on Facebook and Instagram. In this episode, I go over: Learning about your traffic Coming up with a strategy How to figure out what to…

Ep. 11 Five Marketing Mistakes Small Retail Business Owners are Making

Ep. 11 Five Marketing Mistakes Small Retail Business Owners are Making

What should we as retailers be doing to market our businesses? In this episode, I go over: Free or affordable marketing tools available to retailers Setting social media goals Easy ways to optimize your online presence Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #11: Ashley…

Ep. 10 Setting Boundaries While Maintaining or Growing A Profitable Retail Business

Ep. 10 Setting Boundaries While Maintaining or Growing A Profitable Retail Business

This episode is all about balance. In this episode, I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance of time management Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #10: Charlotte of Southern Succotash Darice blog post – A…

Ep. 9 How well do you know your retail customer? {FREE Workbook}

Ep. 9 How well do you know your retail customer? {FREE Workbook}

 The most important thing about your customers? Understanding them. In Episode 9 of the Savvy Shopkeeper Retail Podcast, I covered: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Customer Avatar Workbook. Sign up below to get your free workbook!…