One of the questions I hear most often from Brick and Mortar store owners is “How do I get my business seen?” We all know the old adage, “build it and they will come.” Unfortunately, this isn’t necessarily the truth with retail businesses. Building a loyal and dedicated base of customers takes time. It also…
Now that the holidays and 2020 are coming to an end, have you assessed your remaining inventory? Now is the perfect time to prepare to run a Facebook Clearance Live event. An event like this can give you a nice “cash injection” AND clear out stale merchandise! The best part is that you don’t need…
We’ve all heard the horror stories like “I had a Facebook group of 10,000 members and suddenly my group was gone”, or “My friend had an Instagram account with 50,000 followers and lost it all”. More disturbing, no one seems to know why this happens. But it’s a good reminder to NOT put all your…
Choosing a social media scheduling tool can be overwhelming. I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…
Most shop owners find social media to be a challenge. But because Instagram is a bit newer, some shopkeepers find it even more challenging. In my upcoming Instagram workshop, I will talk A LOT about the platform, what to do, what not to do but I will also offer some fun tips. I like the…
You shouldn’t be winging your social media. I feel like most shopkeepers are so busy wearing 100 other hats that they tend to look at social media like a robotic process. Just post something, because I need to, and I’ll be fine. But, there’s much more to social media than posting. There should be a…