Ep. 171 Protecting Your Retail Business With Nicole Swartz of Sprout Law

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again!  One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on…

When a new store or competitor pops up, many independent retailers feel a sense of not being enough, tension, anxiety, annoyance, and fear—lots and lots of fear. But competition in retail is a GOOD thing!  Let’s look at a case study for what happens when we believe that competition in retail is positive and how…

If we want our retail businesses to scale and grow, we can’t do it alone. That means that we have to hire—and hiring well requires having a system in place.  In Master Shopkeepers, our mastermind for brick and mortar retail store owners, we were lucky to have my friend Stacy join us as a guest…

It’s a special day for the Savvy Shopkeeper Retail Podcast: I’ve recorded 100 episodes!  I’ve learned so much about the independent retail industry, micro shopkeepers, my own business, and myself throughout the past two years. Here are some of the most valuable lessons I’ve learned over the past 100 episodes.  What I’ve Learned About Retail…

There’s a question that keeps lots of shopkeepers up at night: “How am I making money, but not making any money?!”  They have revenue coming into their business, but they’re still unable to turn a profit or pay themselves. Unfortunately, that question will keep them tossing and turning without a clear understanding of their numbers….

The second-annual Savvy Shopkeeper Retreat was such an incredible experience for everyone involved. Read on to learn more about the people who supported the retreat, what happened each day, and how attendees felt after two days of connection and learning. People Who Made The Retreat Amazing I’m so grateful for all of the people who…