Ep. 210 A Natural Disaster Relief Program & Tips for Retailers by Heart on Main Street

Hurricanes, earthquakes, floods, and other natural disasters are on the rise. Thankfully, Heart on Main Street is there to support independent retail businesses when disaster strikes. 

After growing up on the wholesale side of retail, Patrick Keiser founded Heart on Main Street to provide indie retailers with the resources, tools, and educational opportunities they need to reinvest in their businesses. 

Heart on Main Street

One of those resources is Heart on Main Street’s Jumpstart Program. Heart on Main Street provides retailers affected by natural disasters with thousands of dollars worth of coupons to rebuild their wholesale stock, thanks to generous donations from their vendor partners.

Tune in to Patrick’s insightful interview to learn how you can prepare your indie retail business for potential natural disasters and how Heart on Main Street might support you in your time of need.

Heart on Main Street



  • [02:43] How Patrick Started Working With Retailers
  • [11:31] Heart on Main Street’s Initiatives to Help Indie Store Owners
  • [18:05] What Independent Retailers Should Do If and When Disaster Strikes
  • [25:48] How to Connect With Heart on Main Street

About Patrick

Patrick Keiser is the Founder and Executive Director of Heart on Main Street. He holds a B.S. in Secondary Education from Texas Christian University and has completed a Philanthropy and Nonprofit Organizations program at Northwestern University.  While at TCU, Patrick discovered a passion for building supportive communities and developing culture, and he has carried this into his professional life. 

Patrick served as an educator and coach in Fort Worth, TX for six years before making a transition to the corporate world, starting a role with the wholesale sales and marketing company OneCoast in 2016. At OneCoast, Patrick found his home working with an organization that services independent retailers around the country. He was able to combine his passions of learning and educating to help others better serve their communities. 

But Patrick believed he could be doing more independent retailers and Main Street communities. In 2021, he conceptualized the idea of bringing together the efforts of companies and organizations that relied on Main Street businesses to provide more tools, resources, and education to retailers across the country. 

With the belief that combining efforts of many, they would be able to accomplish more than they would individually, Heart on Main Street was born in 2022. 

Website: www.heartonmainstreet.org
Instagram: @heartonmainstreet
Podcast: Main Street Matters

Connect With Kathy

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. 

Connect with Kathy and learn more here:

Website: www.savvyshopkeeper.com 
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers

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