Let’s face it: being an indie retail store owner isn’t easy. There are shipments to bust, products to merchandise, backstock to organize, books to reconcile, and tasks to delegate. In the back of your mind, you think of building a strong foundation for your store. 

Beyond the day-to-day operations, there are even more high-level tasks that eat at your time and brain power, like choosing what products to bring in and figuring out how to pay yourself. 

Do you know what makes all of the above easier? Building a strong foundation for your store. A foundation of understandable data, easy-to-use systems, and streamlined processes will make your life simpler—and give you space to work smarter, profit more, and grow your retail business. 

Strong Foundation for Your Store

Keep reading to learn six reasons why you need to build a strong foundation for your retail store, along with two ways I can help you get there.


The service industry, including most SaaS companies, caters to retailers who make $1 million or more in annual revenue. 

But what about the indie store owners who haven’t hit those benchmarks? 

There are hundreds of thousands of store owners who don’t generate $1 million in annual revenue (or even $500K). And those store owners are severely underserved. 

I know this because I struggled to find any resources as a new store owner. But over the past decade, I’ve learned that laying a strong foundation of data and systems is worth all the time, energy, and effort you’ll spend doing so. 

Strong Foundation for Your Store

Six Reasons to Lay a Strong Foundation for Your Retail Store

A strong foundation for your store will help you profit—and yes, profit is QUEEN. Pair this with understanding where you are on the journey and knowing what to focus on, and it’s priceless.

When your business isn’t making any profit, you can’t pay off debt, reinvest in your business, build a reserve account, or pay yourself.

Let’s look at six more reasons you need to craft a strong foundation for your store.

#1. Having the right data will help you make smart decisions.

When I say data, I refer to data from your POS, inventory, and financial systems. 

Do you have them set up in a way that best serves you…or are they a hot mess? Do you understand what the information is telling you and how to calculate the numbers to understand what’s happening in your business?

The data can tell you what your customers want, what your customers don’t want, and where you’re leaking profit. Running a successful retail store depends on understanding your data and making decisions based on facts rather than feelings.

Strong Foundation for Your Store

#2. Having systems will save you time and money. 

Are you storing everything in that brain of yours? It’s time to let go. 

A strong foundation for your store gets even more powerful when you have a team to support you. But you have to let go of control. You have to make it easy to train new team members so you can get the help you need. That requires having systems in place.

#3. Learning the how-to for tasks in your business is extremely helpful.

It’s difficult to delegate or hire out tasks that you don’t know how to do yourself. 

How will you know if a team member, subcontractor, or service provider is doing their job well if you don’t understand the basics? Measuring their success (and taking tasks back if there’s an emergency!) is only possible if you know the how-to.

Strong Foundation for Your Store

#4. Overinvesting in programs or offers that are more advanced than where you are on this shopkeeping journey is wasting your time and money.

Over the past couple of years, I’ve heard more and more stories of how shopkeepers are investing in programs they weren’t prepared for. 

In most cases, this comes down to one of two things: either you didn’t have the foundational data to make your investment worth it, OR you had so much work to do that you dropped the ball and walked away.

I’m all for investing in yourself and your business. But what I don’t want you to do is waste money or your time.

#5. Empowering yourself is POWERFUL! 

Understanding your data, knowing the how-to of the tasks that help your store run, and having systems in place all lead to you feeling empowered as a store owner. In fact, it’s possible to feel so confident in and in tune with your business that you could sell it someday.

On the other hand, not having a strong foundation for your store can lead to quickly liquidating and closing up shop. The shame and guilt of having to close down your store would be devastating. Empower yourself with the numbers, data, systems, and processes instead. 

#6. Last but not least, store owners in the early stages of shopkeeping have been underserved for a long time. 

How do I know? Because I was underserved, too.  

No one teaches shopkeepers in the early stages what to do so they can profit and grow. Unfortunately, this often boils down to other entrepreneurs not being able to make enough money off of new store owners. 

Your revenue line and your stage on your shopkeeping journey don’t matter to me. You just have to be willing to invest in yourself and your business.

How Savvy Shopkeeper Can Help You Craft a Strong Foundation for Your Store

I started Savvy Shopkeeper because no one taught me HOW to lay a solid foundation for my store. I had to teach myself.

Savvy Shopkeeper and Master Shopkeepers were born so I could help educate store owners HOW to build the strong foundation indie retail stores need.

Strong Foundation for Your Store

In case you didn’t know, I have a quiz for store owners. The quiz tells you what stage of your retail store owner journey you’re in. Knowing that is crucial, as it will help you focus on what’s important for your business right now. 

If You’re in Stages 1-3 of Your Retail Journey

If you’re in Stages 1-3 and floundering a bit, you might be wondering…

  • How to make better decisions in your business
  • What to focus on because “shiny object syndrome” keeps kicking in

The truth is, you don’t know what you don’t know. If you’re trying to understand why what you’re doing isn’t working—and what to do instead—then apply to join Master Shopkeepers

With Master Shopkeepers, you can follow my roadmaps for each stage and start building the strong foundation for your store that no one ever taught you how to build before.

If you love your business and you want to figure this out, stay open, and GROW, then join us in the best retail community around!

Master Shopkeepers is by application and it’s open all year long. Click here to learn more.

If You’re in Stage 4 or 5 of Your Retail Journey

If you’re in Stage 4 or 5, you’re making between $500K to $1 million or more in annual revenue. However, you might still be struggling to actually turn a profit. 

Luckily, I can help with this! I can tell you where your business is leaking profit and create a plan to turn the ship around. 

This first step is to book a discovery call with me so we can get you started on the Retail Profit Program. It’s a 15-minute call to determine if this program is a good fit for you and your business.  

I don’t want to see retailers crying because they can’t understand their numbers. The coaching space I hold for you is a judgment-free zone. 

Instead, I want you to say what one of my clients recently said: “This is a HUGE help because I’m a visual person. If I can see the numbers and learn benchmarks, now I can do something about them.”

Book a discovery call with me to see if the Retail Profit Program is a good fit for you at savvyshopkeeper.com/coaching

Resources

Timestamps

  • [02:56] Six Reasons to Lay a Strong Foundation for Your Retail Store
  • [10:07] How Savvy Shopkeeper Can Help You Craft a Strong Foundation for Your Store

Connect With Kathy

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. 

Connect with Kathy and learn more here:

Website: www.savvyshopkeeper.com 
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers

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