Ep. 12 Social Media Ads 101 – What retailers need to know first to run effective Facebook & Instagram Ads
You need a plan when it comes to running ads on social media. Here are 4 things you need to know before you start spending money to advertise your business on Facebook and Instagram.
In this episode, I go over:
- Learning about your traffic
- Coming up with a strategy
- How to figure out what to spend
- Determining who your audience is
Until the next episode, be savvy and boss up!
Links to articles or resources mentioned in Episode #12:
- Jessica of Bee Joyful Shop
- Savvy Shopkeeper – Social Media Blog Post: Difference between boosting a post and running a targeted ad
- Shopkeeper’s Academy- Free Ideal Customer Avatar workbook
- Instagram page @savvyshopkeeper
Want to learn more and engage with me?
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And visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching.
I look forward to learning from all of you too. Thanks for being here! ~ Kathy
Listen to the Savvy Shopkeeper Retail Podcast
I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms:
You’ll find the Savvy Shopkeeper Retail Podcast on all these listening platforms: Spotify Apple iHeart Audible Amazon Music
