Ep. 13 What Made 2019 Successful for Independent Retailers

When it comes to making decisions, it’s all too easy to get bogged down by mental drama. That’s why it is so helpful for your mental health as a business owner to LEAN ON DATA. Of course, I would never discount emotion or your instinct. These are absolutely important, as human beings and as business…

Shopkeepers, and probably many small business owners, are feeling lonely. Trying to run a small business during a pandemic is no joke! I want all shopkeepers to know that they are not alone in their feelings about this difficult year. Recently, I asked members of Master Shopkeepers what they missed in 2020. Some of what…

This episode is all about balance. In this episode, I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance of time management Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #10: Charlotte of Southern Succotash Darice blog post – A…

For the first time ever, Savvy Shopkeepers from around the United States will gather to learn, connect, and share! Our retreat is coming up very soon, and I want to make sure you have all the details.  Ticket sales close on Monday, August 2, 2021, at 4 PM EST, so if you want to attend,…

 The most important thing about your customers? Understanding them. In Episode 9 of the Savvy Shopkeeper Retail Podcast, I covered: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Customer Avatar Workbook. Sign up below to get your free workbook!…

What should we as retailers be doing to market our businesses? In this episode, I go over: Free or affordable marketing tools available to retailers Setting social media goals Easy ways to optimize your online presence Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #11: Ashley…