Ep. 14 Lessons Learned at Market (AmericasMart)

When I think back to BEFORE I opened my retail store, I remember the excitement, nervousness…and a person who honestly had no idea what they were doing! As I’ve said before, I didn’t know what I didn’t know. I had NO idea how much would be involved with opening.  I was okay with not knowing,…

 The most important thing about your customers? Understanding them. In Episode 9 of the Savvy Shopkeeper Retail Podcast, I covered: Understanding your ideal client How to keep this person top of mind when creating content Connecting with your customers on an intimate level Customer Avatar Workbook. Sign up below to get your free workbook!…

I’m excited to bring you a new intermittent series called Shopkeeper Guest Interviews. Many talented store owners in our Master Shopkeepers and Shopkeeper’s Lab groups have different experiences, knowledge, and perspectives than me—and I want to share their ideas with you.  Today’s guests are Dani and Tim Martin. They’re the owners of The Cotton Shed…

Many independent retailers will look at their monthly sales, watch the numbers go up and down, but be completely stumped about the state of their business. They aren’t able to describe what’s going well, what isn’t, or make decisions.  You can’t improve what you don’t measure. And one of the most critical things you need…

After the curveball that 2020 threw us, it’s safe to say that no one can truly predict what’s coming. However, these are my best guesses as to what’s coming for independent retailers in 2021. 1. How Retailers Buy From and Interact With Vendors Will Change With COVID-19 still looming over us, shopkeepers who go to…