Ep 16.  The #1 E-commerce Misconception

Growing the online part of your business takes time and effort. Just like our brick-and-mortar spaces, it’s essential to dedicate some energy to this part of our business. Online marketing is crucial to growing and building a solid omnichannel retail business. In Master Shopkeepers, a group member with a fantastic brand—and some experience in marketing…

Every retailer experiences slow seasons. But it can be tough not to take a slow month personally—especially if you’re having a quiet January after a fantastic December or Q4!  One of our Master Shopkeepers members, Jen Dunne of Rustic Rehabs, inspired this episode. All of the shopkeepers in our groups struggle with slower seasons, but…

It’s all too common for retailers at all stages to feel confused, frustrated, and disheartened—especially when it comes to how much they can pay themselves. But most retailers don’t realize that their success, growth, and take-home pay come down to a single brick and mortar metric: their net profit.  Let’s learn what net profit is,…

Social media management takes time, forethought, planning, strategy, photography talent, copywriting skills, and much more. Many shopkeepers prefer to outsource this part of their business for precisely these reasons.  When you’re building a retail business, it’s essential to establish your brand, voice, style, and products to your ideal customer, whether they are local or not….

This episode is all about balance. In this episode, I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance of time management Until the next episode, be savvy and boss up! Links to articles or resources mentioned in Episode #10: Charlotte of Southern Succotash Darice blog post – A…