Ep. 21 Why You Should Have an Email List and How to Get Started

March 12, 2020

In this episode I’ll cover growing and managing email newsletters.

Why use email marketing?
So many platform choices, where do I start?
Is it worth it?

Links to articles or resources mentioned in Episode #21:

Until the next episode, be savvy and boss up!

This episode is sponsored by Darice.

For over 65 years Darice has been a premier distributor of arts and crafts. From bulk supplies to on-trend home décor pieces, Darice has a broad selection of over 45,000 items across hundreds of product categories. Since its beginning, Darice has prided itself on being focused on the independent retailer. Let them be both your DIY source AND your resource. Their website features trend reports, small business tools, in-store project ideas and more. To best serve small businesses, Darice offers a low minimum order of just $75 and all orders ship at no additional cost! Visit Darice.com today to see their amazing product assortment at pricing you won’t believe. Listen to the episode for a special discount offer and code from Darice

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Ep. 22 How Retailers Can Handle this Challenging Time {Coronavirus Episode}

DISCLAIMER: The Coronavirus pandemic situation is constantly changing. The audio from this Facebook Live was recorded on March 10, 2020, and many things have changed since then. Some small businesses have been ordered to close and many owners have voluntarily closed their businesses in order to protect their communities. The audio isn’t the quality we…

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Ep 20 Why Inventory Management is so Important

In this episode, we’ll discuss how inventory is your most important asset Why should retail business owners use it? What fields of information are important 4 important metrics Links to articles or resources mentioned in Episode #20: Laura of Brushed Design Co. Inventory tracking system for POS Unique inventory tracking system Darice blog post on…

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Ep. 82 How to Hire: Resources That Retailers Need for Successful Hiring

If we want our retail businesses to scale and grow, we can’t do it alone. That means that we have to hire—and hiring well requires having a system in place. In Master Shopkeepers, our mastermind for brick and mortar retail store owners, we were lucky to have my friend Stacy join us as a guest…

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Ep. 15 Why a Retail Loyalty Program is Valuable

This episode is all about the importance of Loyalty Programs. I’ll go over: Benefits of instituting a program Tips on how to implement a program for your retail business Rewarding your customers is important and beneficial to both parties! Links to articles or resources mentioned in Episode #15: Master Shopkeepers Episode 12 – Social Media…

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Ep. 13 What Made 2019 Successful for Independent Retailers

In this episode, I went straight to the best resources. You! This is all about successes. Categorized themes of things that worked best for our shopkeepers in 2019. Let’s get inspired and learn from each other! Links to articles or resources mentioned in Episode #13: Savvy Shopkeeper newsletter Instagram page @savvyshopkeeper A special thank you…

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Ep. 85 How to Embrace the #1 Social Media Trend: Video

You might have heard that Instagram is “no longer just a square photo-sharing app,” as announced by Instagram’s founder, Adam Mosseri. Kathy, owner of Pineapple on Main, shared this announcement in the Master Shopkeepers group. And it sparked lots of discussions, particularly about how scary it can be to show up on video for your…