Ep. 35 Shopkeeper Stories with Taylor of The Turquoise Top Hat

Growing the online part of your business takes time and effort. Just like our brick-and-mortar spaces, it’s essential to dedicate some energy to this part of our business. Online marketing is crucial to growing and building a solid omnichannel retail business. In Master Shopkeepers, a group member with a fantastic brand—and some experience in marketing…

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again!  One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on…

I can’t tell you how many times I’ve said, “just grab a good old pen and paper” on the podcast. But in 2022, I went all digital with my notes—and I haven’t looked back! I feel just as strongly or even stronger about switching from paper to digital note taking in 2023. I can’t express how…

I can’t tell you how often I’ve seen a shopkeeper open a second retail store location and want to tell them, “Wait, don’t do that quite yet!” I’ve also seen many store owners go on to close their second retail store location later on.  Eight Things to Consider Before Opening a Second Retail Store Location…

When I think back to BEFORE I opened my retail store, I remember the excitement, nervousness…and a person who honestly had no idea what they were doing! As I’ve said before, I didn’t know what I didn’t know. I had NO idea how much would be involved with opening.  I was okay with not knowing,…