Ep. 37 Shopkeeper Stories with April of Pink + Frillos

When it comes to making decisions, it’s all too easy to get bogged down by mental drama. That’s why it is so helpful for your mental health as a business owner to LEAN ON DATA. Of course, I would never discount emotion or your instinct. These are absolutely important, as human beings and as business…

I can’t tell you how many times I’ve said, “just grab a good old pen and paper” on the podcast. But in 2022, I went all digital with my notes—and I haven’t looked back! I feel just as strongly or even stronger about switching from paper to digital note taking in 2023. I can’t express how…

There’s a question that keeps lots of shopkeepers up at night: “How am I making money, but not making any money?!”  They have revenue coming into their business, but they’re still unable to turn a profit or pay themselves. Unfortunately, that question will keep them tossing and turning without a clear understanding of their numbers….

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again!  One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on…

In episode 2 of the Savvy Shopkeeper Retail podcast, I want retailers to have eyes wide open about this topic. If you have a salary goal as a retail store owner, use my sales to salary calculator to determine what you may need to generate in retail sales in order to hit your goal. Retail…

Many of the shopkeepers in the Savvy Shopkeeper community have had aspiring store owners—usually complete strangers!—DM them on Instagram and ask to learn from them.  I’ve even heard of DM requests for personal financial information because the aspiring owner wants to gauge what to expect in terms of annual revenue. Others have had aspiring biz…