Ep. 73 Shopkeeper Stories with Bren of Plantstay

I often talk to Master Shopkeepers members and 1:1 clients about giving themselves grace when a “season” in life hits. A season could be a grand opening, moving your business, an unexpected situation, or an illness or death of a loved one. In short, a season is a time in your life or business where…

We recently had the first Savvy Shopkeeper Retreat, and it was such a special and magical weekend. It was even better than I imagined! Shopkeeper Shoutout: April Petersen of Frügthaven Farm Our Shopkeeper Shoutout for this episode goes to April Petersen and her husband, Mike. They’re the owners of Frügthaven Farm in Greenville, Michigan, where…

Let’s Talk About the Mess in Our Retail Stores It’s a time of transition for retail shopkeepers. Some shops have reopened, while others are indefinitely closed. Some are even in-between, with appointment-only shopping, curbside pickup, or a transition to an online storefront. It’s an unusual time to be a business owner.  How COVID Has Made…

Opening one brick-and-mortar store can be challenging enough, but today’s Shopkeeper Story comes from a member of Master Shopkeepers that owns four with more on the way! Jennifer is also the co-owner of The Curious Bear, The Crest Home & Little Luxe Baby. Jennifer always knew that she wanted to run her own business. When…

Why brick-and-mortar store owners should hire a virtual assistant Let’s be real—many shopkeepers aren’t delegating enough. As store owners, I want you to be focused on tasks that make $50 an hour rather than $10 or $20 an hour. That’s where a virtual assistant can come in handy!  A virtual assistant provides professional administrative, technical,…

Simply put, the more engagement you get on your posts, the more social media visibility you gain. In this episode, I  will go over: How to measure your engagement rate on social media and some of the tools that can help you do this Getting to know your customers, and how to leverage that info 5…