Ep. 8 Are You Ready For Retail’s Mega Holiday Weekend?

Each month, members in the Shopkeepers Lab and Master Shopkeepers get a new live lesson on a relevant topic taught by me or a guest expert.  Recently, I taught a lesson giving an overview of the term omnichannel retail, which I wanted to share with listeners of the Savvy Shopkeeper Retail Podcast as well.  As…

We all have programmed thoughts that guide our day-to-day lives. No matter what age we are, these unintentional beliefs are always there influencing our choices. Usually, our brains are trying to protect us from harm with these beliefs. But sometimes these thoughts can stand in our own way and keep us from growing. The good…

There’s a question that keeps lots of shopkeepers up at night: “How am I making money, but not making any money?!”  They have revenue coming into their business, but they’re still unable to turn a profit or pay themselves. Unfortunately, that question will keep them tossing and turning without a clear understanding of their numbers….

You need a plan when it comes to running ads on social media.  Here are 4 things you need to know before you start spending money to advertise your business on Facebook and Instagram. In this episode, I go over: Learning about your traffic Coming up with a strategy How to figure out what to…

If I had to pick one social media platform that I enjoy the most, it would definitely be Instagram. I love that it’s a visual platform, plus it’s more fun to explore. And it always feels much, much lighter than Facebook—that alone is worth gold in my book!  Instagram is always evolving, from the addition…

If you feel like some items in your store are looking tired, your regular customers are probably noticing it, too. Stale inventory can bore your regular customers and hurt your bottom line.  But deciding what to do with dead inventory can be tricky. Here’s my system for dealing with tired items so that my store…