General Business

Do I need a wholesale line sheet?

Post update:  Unfortunately, due to the public setting of this Canva template, the template file has been repeatedly changed and the link becomes unsharable.  It has become too time-consuming to constantly fix the file and create new sharable links so I’m sad to say I have to end this free offer.

Continue reading if you’d like to determine if you need a line sheet for your business. This line sheet is now available to paid members of our retail membership group in the Shopkeepers Lab. Click HERE for more information.

The popular wholesale line sheet question.  Do I need one?

I hear this so often from makers and online shop owners.

As retail store owners, my sister and I often get approached about selling handmade goods in our brick and mortar store.

Retail store owners are extremely busy so you if you’re looking to sell your products in brick and mortar stores…

you need to provide a quick visual of products and wholesale pricing. 

You risk losing a wholesale order when you aren’t prepared.

Two ways you can provide retailers with wholesale product information:

  • With a website

OR

  • A line sheet

I understand websites can be expensive, challenging and lots of work.  So a line sheet is the next best informational product you can provide a retailer.  And if you plan on walking into boutiques and stores to sell your goods, a printed product list is so easy to hand over to a store owner.

But then what I hear next is: how do I make a wholesale line sheet?

wholesale line sheet template

There are many ways, I’m sure, but the most common: design one in Microsoft Word, create one in Canva, or you can have a graphic designer make one.

My first suggestion.  Do NOT overcomplicate it.  It doesn’t have to be fancy.  It just needs to provide the basic information a store owner would need to know to place an order.  Your line sheet should include:

  • How to find you online
  • How to send you an email
  • Other contact information
  • Product photos
  • Other product info like product title and/or description, wholesale price, minimum quantity and suggested retail price.

As much as I appreciate good design, getting quick and concise information is more important.

As the community manager of a group of nearly 1200 shop owners, I also know handmade artists don’t have a lot of time either but a template is easy to design, especially in Canva.

Canva is an online graphic design software that lets you drag and drop items to create beautifully designed graphics and products.  It’s free, surprisingly easy to use and if you grab my template it will save you TIME and MONEY.

Want to learn more?

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  3. Listen to the Savvy Shopkeeper Retail Podcast.

I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms:

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5 Comments

  1. I’m having trouble with the “click on file in the upper left hand corner” part of this. I have Canva, used it for months now. There is no “file” to click on. When I click the link, it takes me to the template that can’t be edited or saved. What am I doing wrong?

    1. Thanks for commenting, Mandy. I sent you an email – please check your spam or junk folder if you don’t see it in your inbox.

  2. Greetings,

    I’m also having trouble getting the template over to Canva. I’m not seeing the “copy file” prompt. Please advise.

    Thanks so much!

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