The application to join Master Shopkeepers is closing soon!

The application will re-open in 2024

Ready for confidence, community + profitability?

Master Shopkeepers is your ticket to becoming a capable, confident retailer. It’s the BEST place for indie store owners to learn the skills they need and find the community they crave.

You’re willing to do the work, you just need a mentor, supportive friends and the right resources!

This is where Indie Retailers often struggle.

You’re tired of Googling for answers and coming up empty handed.


You’re tired of feeling lonely and/or wish you could talk and share more openly with your local business neighbors.


You want your business to GROW and to feel confident as the Boss of your business.

You know what?

I’ve been in your shoes..

I’m Kathy Cruz, Founder & CEO of Savvy Shopkeeper. I also felt lonely, uneducated, misinformed and sometimes clueless when I started my own store in 2013.

I craved information to help me and my business grow, friends to cheer me on and a community to be inspired by but I couldn’t find it.

So I bossed up and became a Retail Business Coach. I now lead a group mastermind and business coaching group for brick and mortar retail business owners just like me, all while still running a home decor store with my sister in Ohio!


A Territory-Protected Mastermind & Business Coaching Group
Just for Indie Retailers

Let’s get down to business

With over 24 modules in the Shopkeeper’s Academy, you’ll find retail training that’s right for you. Here are 6 of the modules that our group members love:


With so many valuable lessons, this module is now two parts! One for Bookkeeping + Taxes and one for Metrics + More. This doesn’t even include a bonus module with easy to use calculators.

CEO Time + Worksheets

The Savvy Shopkeeper Worksheets are a group member favorite! This collection of downloadable worksheets will help you build a CEO binder and include worksheets for Strategy, Tracking and Operations.


Your thoughts are the foundation of everything you do as a retail business owner. This is an often neglected part of entrepreneurship. But not here! I want you to nurture your brain as much as possible.

Human Resources

The HR Module alone is worth thousands of dollars! With premade templates for an employee handbook, a 4-part onboarding system, video lessons, and foundational training for setting your company’s vision and mission.

Inventory Management

An often intimatinding part of a retail business, we uncomplicate inventory management with lessons on why setting up a good system is helpful to what all those fields (SKU, barcode, etc) mean and how to use the data in your reports to help your business!


Getting foot and online traffic is a priority for retailers! Want to learn how to use Instagram, utilize blogging or strengthen your email marketing game? You’ll find lessons on these marketing topics and more.

Kathy, you teach, encourage, and challenge us all each day. I know that before being a part of the group I truly had no clue what I was doing. Now I have a clue and I’m getting a handle on running a real business!!

Master Shopkeepers

Yearly Membership – Choose the plan that’s right for you.



Save $220


Kathy’s Coaching + Guidance
Private Facebook Group
Like-Minded Store Owners
Library of Resources & Lessons
Territory Protection
Over 50 Masterclass Replays
Group Call Replays
Monthly Group Calls on Zoom
“Hot Seat” Coaching
Zoom Work Sessions

monthly payments


12 payments per year


Frequently Asked Questions

Get answers to common questions about Master Shopkeepers here!
If your questions aren’t answered here and you’d like to book a 15-minute discovery call with Kathy, click HERE.

This is a recurring YEARLY membership. You can choose to pay monthly or for the full year at a discount. Your membership automatically renews every month or every year depending on the payment you choose.
YES. This is for B&M retailers and by application only because each member is provided with 7 miles of territory protection. If/when accepted, you are the only retailer within 7 miles of your store.
Both! The more you show up and participate, the more value you get out of the group. The same applies to the content in the Academy. Content is organized by 24+ topics (modules) with over 300 lessons/resources. TIP: Use the search box in both the Facebook Group and the Academy to find helpful information using specific keywords.
Kathy will send an email with onboarding information and she hosts a new member group call every 4-8 weeks on zoom and you’ll be invited to join! During. the call, Kathy will walk you through all the resources and guide you on how to best navigate group membership. Watch your mailbox too! Kathy ships a welcome packet to all new members.
It’s a wide variety! Here’s a list of some store types: gift, home, furniture, coffee + gourmet, workshops + events, apparel, toy + hobby, baby + kids, vintage, antique, kitchen goods, party supplies, plant, florists, interior design, pet, handmade, consignment, lifestyle, refill + sustainable living, stationery, vendor stores and more!
Not at all! It’s smart to join before you open. Having access to experienced shopkeepers and all the resources in the Shopkeeper’s Academy will speed up your process for setting up systems and growth.
The content in the Academy is not a step-by-step course, however we do provide printable roadmaps that point you to specific lessons for the stage of shopkeeping you’re in. The Lab is a resource for group members. It’s a “library” of information where you can browse modules by topic or search keywords and find written lessons, digital downloads (worksheets, workbooks, etc.), video lessons, previously recorded masterclasses, podcast episodes and recorded group calls on the topic you’re searching for.
This is completely up to you! Group calls are one of the most helpful and valuable assets to this membership so I do recommend joining when you can, however the pace and the amount of time you spend in the group or in the Academy is up to you! Topic-focused group calls and masterclasses are recorded, “chat” group calls are not.
Watch your email inbox! You’ll receive an email from with instructions on how to join the group and how to login into our member portal, The Shopkeeper’s Academy. NOTE: Please check your spam or junk folders if you don’t receive an email from us within 24 hours.
Legal business partners can join at a discounted rate of $495/year. If your location has individual business owners, separate applications and separate memberships will be required.
Please book a discovery call with me! I want you to be confident that this group membership is a good fit for you and your business before you apply. I’m happy to answer questions.

Note: The Shopkeepers Lab Group Membership closed in 2022 and is no longer available.