Ready for confidence, community + profitability?
Master Shopkeepers is your ticket to becoming a capable, confident retailer. It’s the BEST place for indie store owners to learn the skills they need and find the community they crave.
Welcome to a kind, supportive mastermind & group coaching program for retailers
The size of your business doesn’t matter. What matters is your heart and drive.
You want to be surrounded by like-minded shopkeepers. You want to figure this “how to run a retail store” thing out. You don’t want your business to consume your life. You want to find biz besties who get you.
You want to understand the back end of your business (the financials, the bookkeeping, the systems) as much as you love the front of your business (the customers, the merchandise, the creativity).
Ready to work less, profit more and grow?
You’re willing to do the work, you just need a mentor, supportive friends and the right resources!
This is where Indie Retailers often struggle.
You’re tired of Googling for answers and coming up empty handed.
You’re tired of feeling lonely and/or wish you could talk and share more openly with your local business neighbors.
You want your business to GROW and to feel confident as the Boss of your business.
You know what?
I’ve been in your shoes..
I’m Kathy Cruz, Founder & CEO of Savvy Shopkeeper. I also felt lonely, uneducated, misinformed and sometimes clueless when I started my own store in 2013.
I craved information to help me and my business grow, friends to cheer me on and a community to be inspired by but I couldn’t find it.
So I bossed up and became a Retail Business Coach. I now lead a group mastermind and business coaching group for brick and mortar retail business owners just like me, all while still running a home decor store with my sister in Ohio!
Introducing
A Territory-Protected Mastermind & Business Coaching Group
Just for Indie Retailers

Let’s get down to business
With over 24 modules in the Shopkeeper’s Academy, you’ll find retail training that’s right for you. Here are 6 of the modules that our group members love:
Financial
With so many valuable lessons, this module is now two parts! One for Bookkeeping + Taxes and one for Metrics + More. This doesn’t even include a bonus module with easy to use calculators.
CEO Time + Worksheets
The Savvy Shopkeeper Worksheets are a group member favorite! This collection of downloadable worksheets will help you build a CEO binder and include worksheets for Strategy, Tracking and Operations.
Mindset
Your thoughts are the foundation of everything you do as a retail business owner. This is an often neglected part of entrepreneurship. But not here! I want you to nurture your brain as much as possible.
Human Resources
The HR Module alone is worth thousands of dollars! With premade templates for an employee handbook, a 4-part onboarding system, video lessons, and foundational training for setting your company’s vision and mission.
Inventory Management
An often intimatinding part of a retail business, we uncomplicate inventory management with lessons on why setting up a good system is helpful to what all those fields (SKU, barcode, etc) mean and how to use the data in your reports to help your business!
Marketing
Getting foot and online traffic is a priority for retailers! Want to learn how to use Instagram, utilize blogging or strengthen your email marketing game? You’ll find lessons on these marketing topics and more.
Testimonials

Kathy, you teach, encourage, and challenge us all each day. I know that before being a part of the group I truly had no clue what I was doing. Now I have a clue and I’m getting a handle on running a real business!!
-S.P.
Master Shopkeepers
A Yearly Recurring Membership – $1320/Year
Payment Option #1:
Monthly Payments $110/mo.
-OR-
Payment Option #2:
Yearly Payment $1210 (get one month free!)
*This yearly recurring membership includes the following:
Private Facebook Group
A community filled with Brick + Mortar Retailers
Access to “The Lab”, a vault of lessons & downloadable resources
Kathy’s Coaching + Guidance
Over 50 Previously Recorded Masterclasses
Previously recorded Topic-Focused Group Calls
Territory Protection
Monthly Group Calls on Zoom
30-Minute Hot Seat Coaching Opportunities with Kathy
“Power Hours” – Blocked time on Zoom Calls to work ON your business
NOTE: In order to join Master Shopkeepers, click on the Apply Now button above. We’ll review your application, if you agree to the terms and if your territory is available (there are no other members in the group within 7 miles of your store), you’ll receive an email invite to subscribe and join!
Frequently Asked Questions
Get answers to common questions about Master Shopkeepers here!
If your questions aren’t answered here and you’d like to book a 15-minute discovery call with Kathy, click HERE.