Ready for confidence, community + profitability?

Master Shopkeepers is your ticket to becoming a capable, confident retailer. It’s the BEST place for indie store owners to learn the skills they need and find the community they crave.

Welcome to a kind, supportive mastermind & group coaching program for retailers

The size of your business doesn’t matter. What matters is your heart and drive.

You want to be surrounded by like-minded shopkeepers. You want to figure this “how to run a retail store” thing out. You don’t want your business to consume your life. You want to find biz besties who get you.

You want to understand the back end of your business (the financials, the bookkeeping, the systems) as much as you love the front of your business (the customers, the merchandise, the creativity).

Ready to work less, profit more and grow?

I’m ready!

You’re willing to do the work, you just need a mentor, supportive friends and the right resources!

This is where Indie Retailers often struggle.

You’re tired of Googling for answers and coming up empty handed.

You’re tired of feeling lonely and/or wish you could talk and share more openly with your local business neighbors.

You want your business to GROW and to feel confident as the Boss of your business.

You know what?

I’ve been in your shoes..

I’m Kathy Cruz, Founder & CEO of Savvy Shopkeeper. I also felt lonely, uneducated, misinformed and sometimes clueless when I started my own store in 2013.

I craved information to help me and my business grow, friends to cheer me on and a community to be inspired by but I couldn’t find it.

So I bossed up and became a Retail Business Coach. I now lead a group mastermind and business coaching group for brick and mortar retail business owners just like me, all while still running a home decor store with my sister in Ohio!

I’m in! Sign me up!

Introducing

A Territory-Protected Mastermind & Business Coaching Group
Just for Indie Retailers

Let’s get down to business

With over 24 modules in the Shopkeeper’s Academy, you’ll find retail training that’s right for you. Here are 6 of the modules that our group members love:

Financial

With so many valuable lessons, this module is now two parts! One for Bookkeeping + Taxes and one for Metrics + More. This doesn’t even include a bonus module with easy to use calculators.

CEO Time + Worksheets

The Savvy Shopkeeper Worksheets are a group member favorite! This collection of downloadable worksheets will help you build a CEO binder and include worksheets for Strategy, Tracking and Operations.

Mindset

Your thoughts are the foundation of everything you do as a retail business owner. This is an often neglected part of entrepreneurship. But not here! I want you to nurture your brain as much as possible.

Human Resources

The HR Module alone is worth thousands of dollars! With premade templates for an employee handbook, a 4-part onboarding system, video lessons, and foundational training for setting your company’s vision and mission.

Inventory Management

An often intimatinding part of a retail business, we uncomplicate inventory management with lessons on why setting up a good system is helpful to what all those fields (SKU, barcode, etc) mean and how to use the data in your reports to help your business!

Marketing

Getting foot and online traffic is a priority for retailers! Want to learn how to use Instagram, utilize blogging or strengthen your email marketing game? You’ll find lessons on these marketing topics and more.

Testimonials

“This group would have saved me so much time, money and energy if I found it sooner!”

I wish I would have known about your podcast, resources, & master shopkeepers group before I started this venture. It would have saved so much time, money, & energy.

L.M.

“We may actually hit 50k [this month]!”

I listened to Kathy Cruz and evaluated….This will be our best month ever. We may actually hit 50k!

J.F.

“I am so excited for the future plans I have for the shop!”

Thank you for all you do for us in Master Shopkeepers. Having the membership and support is one of the best things I am doing for my business! I am savvy and I boss up!

F.R.

“I have been making the P & L so much harder than I needed to!”

after seeing your sample and going back and entering the information from the monthly cash flow spreadsheets I have been keeping, it just all started to fall into place — that “aha” light bulb went off for me.

C.E.

“My sales numbers at store #2, which I just opened June 4th, is almost as much as sales at store #1 for the whole year so far.”

I never would have been able to pull together the numbers I needed for the bank today in only a few hours without all the resources I’ve gained by being apart of this group and at least being mostly up to date with my record keeping so far this year.

A.S.

“I would have never taken myself and biz so seriously until I found this group.”

Kathy Cruz I would have never taken myself and biz so seriously until I found this group. Thanks for the eye-opening!

L.B.

Kathy, you teach, encourage, and challenge us all each day. I know that before being a part of the group I truly had no clue what I was doing. Now I have a clue and I’m getting a handle on running a real business!!

-S.P.

Master Shopkeepers

A Yearly Recurring Membership

Payment Option #1: Monthly Payments $110/mo.
-OR-
Payment Option #2: Yearly Payment $1210 (Get one month free!)

*This yearly recurring membership includes the following:

Private Facebook Group
A community filled with Brick + Mortar Retailers
Access to “The Lab”, a vault of lessons & downloadable resources
Kathy’s Coaching + Guidance
Over 50 Previously Recorded Masterclasses
Previously recorded Topic-Focused Group Calls
Territory Protection
Monthly Group Calls on Zoom
30-Minute Hot Seat Coaching Opportunities with Kathy
“Power Hours” – Blocked time on Zoom with Kathy to work ON your business

apply now

NOTE: In order to join Master Shopkeepers, click on the Apply Now button above. We’ll review your application, if you agree to the terms and if your territory is available (there are no other members in the group within 7 miles of your store), you’ll receive an email invite to subscribe and join!

Frequently Asked Questions

Get answers to common questions about Master Shopkeepers here!

This is a recurring yearly membership. You can choose to pay monthly or for the full year at a discount. Your membership automatically renews every month or every year depending on the payment you choose.

YES. This is for B&M retailers and by application only because each member is provided with 10 miles of territory protection. If/when accepted, you are the only retailer within 10 miles of your store. You’ll find gift shops, home decor stores, apparel, coffee shops, vintage, antique, consignment, vendors stores, a fine chocolatier, lifestyle stores, salon owners and MORE in this group!

Members can cancel anytime before their yearly renewal by completing our simple cancellation form in the member portal (The Shopkeeper’s Academy).

Both! The more you show up and participate, the more value you get out of the group. The same applies to the content in the Academy. Content is organized by 24+ topics (modules) with over 300 lessons/resources. TIP: Use the search box in both the Facebook Group and the Academy to find helpful information using specific keywords.

Kathy will send an email with onboarding information and she hosts a new member group call every 4-8 weeks on zoom and you’ll be invited to join! During. the call, Kathy will walk you through all the resources and guide you on how to best navigate group membership. Watch your mailbox too! Kathy ships a welcome packet to all new members.

Please book a discovery call with me! I want you to be confident that this group membership is a good fit for you and your business before you apply. I’m happy to answer questions.

This is completely up to you! Group calls are one of the most helpful and valuable assets to this membership so I do recommend joining when you can, however the pace and the amount of time you spend in the group or in the Academy is up to you! Topic-focused group calls and masterclasses are recorded, “chat” group calls are not.

Watch your email inbox! You’ll receive an email from kathy@savvyshopkeeper.com with instructions on how to join the group and how to login into our member portal, The Shopkeeper’s Academy. NOTE: Please check your spam or junk folders if you don’t receive an email from us within 24 hours.

Not at all! It’s smart to join before you open. Having access to experienced shopkeepers and all the resources in the Shopkeeper’s Academy will speed up your process for setting up systems and growth.

Still unsure? Click HERE to schedule a quick chat with Kathy to help you decide.

The content in the Academy is not a step-by-step course. It’s an additional resource for group members. It’s a vault of information where you can browse modules by topic or search keywords and find written lessons, digital downloads (worksheets, workbooks, etc.), video lessons, previously recorded masterclasses, podcast episodes and recorded group calls on the topic you’re searching for.

Legal business partners can join at a discounted rate of $495/year. If your location has individual business owners, separate applications and separate memberships will be required.