Ready for confidence, community + profitability?

Master Shopkeepers is your ticket to becoming a capable, confident retailer. It’s the BEST place for indie store owners to learn the skills they need and find the community they crave.

You’re willing to do the work, you just need a mentor, supportive friends and the right resources!

This is where Indie Retailers often struggle.

You’re tired of Googling for answers and coming up empty handed.


You’re tired of feeling lonely and/or wish you could talk and share more openly with your local business neighbors.


You want your business to GROW and to feel confident as the Boss of your business.

You know what?

I’ve been in your shoes..

I’m Kathy Cruz, Founder & CEO of Savvy Shopkeeper. I also felt lonely, uneducated, misinformed and sometimes clueless when I started my own store in 2013.

I craved information to help me and my business grow, friends to cheer me on and a community to be inspired by but I couldn’t find it.

So I bossed up and became a Retail Business Coach. I now lead a group mastermind and business coaching group for brick and mortar retail business owners just like me, all while still running a home decor store with my sister in Ohio!

Master Shopkeepers

Annual Membership – Choose the payment plan that’s right for you.



Less than $92/mo.
Save $220 when you pay yearly

your annual RECURRING MEMBERSHIP includes:

Kathy’s Coaching + Guidance
Private Facebook Group
150+ Like-Minded Store Owners
Territory Protection
Library of Resources & Lessons
Over 50 Masterclass Replays
Monthly Group Calls on Zoom
Group Call Replays

Group Calleplays

monthly payments


12 payments
Per Year


A Territory-Protected Mastermind & Business Coaching Group
Just for Indie Retailers

Let’s get down to business

Master Shopkeepers get access to “The Lab”. Organized in over 24 modules, you’ll find retail training that’s right for you. This isn’t a “course”, consider it a Library, filled with helpful lessons, resources and replays! Here are 6 of the modules that our group members love:


With so many valuable lessons, this module is now two parts! One for Bookkeeping + Taxes and one for Metrics + More. This doesn’t even include a bonus module with easy to use calculators.

CEO Time + Worksheets

The Savvy Shopkeeper Worksheets are a group member favorite! This collection of downloadable worksheets will help you build a CEO binder and include worksheets for Strategy, Tracking and Operations.


Your thoughts are the foundation of everything you do as a retail business owner. This is an often neglected part of entrepreneurship. But not here! I want you to nurture your brain as much as possible.

Human Resources

The HR Module alone is worth thousands of dollars! With premade templates for an employee handbook, a 4-part onboarding system, video lessons, and foundational training for setting your company’s vision and mission.

Inventory Management

An often intimatinding part of a retail business, we uncomplicate inventory management with lessons on why setting up a good system is helpful to what all those fields (SKU, barcode, etc) mean and how to use the data in your reports to help your business!


Getting foot and online traffic is a priority for retailers! Want to learn how to use Instagram, utilize blogging or strengthen your email marketing game? You’ll find lessons on these marketing topics and more.


Frequently Asked Questions

Get answers to common questions about Master Shopkeepers here!
If your questions aren’t answered here and you’d like to book a 15-minute discovery call with Kathy, click HERE.

An application form allows us to determine if your territory is open. It ensures that members joining the mastermind group are aligned with our values, goals, and expectations. It helps maintain the integrity of the group and establishes that you are committed to active participation and contributing positively to the collective learning experience.
This is a recurring ANNUAL membership. For the best value, pay for the full year OR choose to pay monthly if that’s more convenient. Your membership automatically renews every year. You can cancel before your annual renewal.
YES. This is for B&M retailers and by application only because each member is provided with 5 miles of territory protection. If/when accepted, you are the only retailer within 5 miles of your store.
There’s value in both! The group is where you’ll find daily conversations and The Lab (in the Academy) is a complement to the group where you’ll find replays, lessons, downloadable resources and more. Whether you’re in the Facebook Group or in the Academy, there’s a helpful search box to help you get answers to questions too.
Yes! 1) Kathy will send an email with onboarding information and she hosts a new member group call every 4-8 weeks on zoom and you’ll be invited to join! During the call, Kathy will walk you through all the resources and guide you on how to best navigate group membership. 2) You also get access to downloadable roadmaps to help you navigate all the resources and classes in The Lab. 3) And watch your mailbox! Kathy ships a welcome packet to all new members.
It’s a wide variety! Here’s a list of some store types: gift, home, furniture, coffee + gourmet, workshops + events, apparel, toy + hobby, baby + kids, vintage, antique, kitchen goods, party supplies, plant, florists, interior design, pet, handmade, consignment, lifestyle, refill + sustainable living, stationery, vendor stores and more!
Not at all! It’s smart to join before you open. Having access to experienced shopkeepers and all the resources in the Shopkeeper’s Academy will speed up your process for setting up systems and growth.
The content in the Academy is not a step-by-step course, however we do provide printable roadmaps that point you to specific lessons for the stage of shopkeeping you’re in. The Lab is a resource for group members. It’s a “library” of information where you can browse modules by topic or search keywords and find written lessons, digital downloads (worksheets, workbooks, etc.), video lessons, previously recorded masterclasses, podcast episodes and recorded group calls on the topic you’re searching for.
This is completely up to you! We host up to 6 zoom calls per month and many are recorded but not all call topics will apply to you and your business so you won’t need to show up for all of them! Calls are one of the most helpful and valuable assets to this membership so we do recommend joining when you can, however the pace and the amount of time you spend in the group, on calls or in The Lab is up to you!
Watch your email inbox! You’ll receive an email from with instructions on how to join the group and how to login into our member portal, The Shopkeeper’s Academy. NOTE: Please check your spam or junk folders if you don’t receive an email from us within 24 hours.
Legal business partners can join at a discounted rate of $495/year. If your location has individual business owners, separate applications and separate memberships will be required.
Please book a discovery call with me! I want you to be confident that this group membership is a good fit for you and your business before you apply. I’m happy to answer questions.
Kathy, you teach, encourage, and challenge us all each day. I know that before being a part of the group I truly had no clue what I was doing. Now I have a clue and I’m getting a handle on running a real business!!