Facebook for Retailers Series: Optimize Your Facebook Business Page

Facebook has over 1.9 billion active users.

This platform is still very relevant for retailers. I’m here to help you optimize your Facebook Business page because it’s too valuable to neglect!

Depending on your business and how many followers and page likes you have your Facebook business page may very well get more views than your website.   Click here to read the first part of this Facebook Series.

As a shop owner, you want to take advantage of every visit to your page: you want to provide a piece of information, an answer to a question, a beautiful image to catch someone’s eye, an informative banner, a link to your website or online shop and so much more.  You only have seconds to do this.  

So, what are the best ways to optimize your page?

Whether you have an online shop or a brick and mortar location, here are some ways to make the most of your Facebook business page.  I’m a checklist kind of gal, so keep reading to get a free and printable checklist at the end of this post.

Profile and Banner Photos

Most businesses use their logos or a picture of the owner(s) for their profile picture.

Create a graphic that fits in the Facebook cover section. Your Facebook cover picture /graphic is a great place to include your hours or website information. I using suggest Canva; it’s simple and easy to use.

Our current banner is a collage and a reflection of everything we offer at our shop: custom painted furniture services, new home decor, a paint line and products, workshops and of course, our logo and a picture of our storefront.

facebook banner 2017

Page Details

Select “Edit Page Info” – this appears under your banner if you’re on a desktop/laptop computer

Facebook edit page info

Fill in as many areas as possible under each of the four tabs:

  • General
  • Contact
  • Location
  • Hours

Facebook Call-to-Action button

Your “button” should be customized for your needs. It helps direct people to your shop, your website, and to send you a message. There are several options, you choose what’s best for you. We chose the “Learn More” button—this directs people to our website.

facebook call to action


Once a customer leaves a review, be sure to comment and thank them for the great review. Everyone likes to hear “thank you.”

Facebook URL

Instead of having numbers at the end of your Facebook page URL, you can personalize it with your business name. Get instructions on how to do this here.


While logged into your Facebook page, click on “Settings” in the upper right-hand corner (when on a desktop), then “Edit Page” and you can rearrange your tabs or choose to add a tab in that section.  You can add tabs for your services, a job opening, offers and much more.


Creating an “Event” within your Facebook page is a great way to share event information with your followers. As soon as you publish the event it will appear in the feed of your followers.

If one follower marks “interested” or “going” that could potentially appear in their friends’ feeds,  and so on and so forth. You see the snowball effect?

Place an ad for your event for more exposure. I’ll be covering Facebook Ads in the future, but if you already have the skill set to place an ad, I highly recommend it for events!

Facebook Apps

This step may be a little advanced for some but with a little bit of research, it’s easy to do!  Want to add your Etsy shop or online shop to your Facebook Page?  There’s an app for that. There are apps for many added Facebook Page features.  And some are FREE!  So be sure to do a Google search and see what’s out there.

That’s just a few to get started! Grab my free and UPDATED checklist to help you make the most of your page!

The Challenge:

I challenge you to take 30 minutes to visit your own Facebook Business Page. Use my checklist to see what other important pieces of information you can add. Check what areas on your page you may be neglecting. Remember, you want your page to be as INFORMATIVE as possible.

There is so much information you can share about your business on your Facebook Business page. Be sure to take advantage of every bit of space on there.

Want to learn more?

  1. Follow Savvy Shopkeeper on Instagram or Facebook or sign up for email updates!
  2. Visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching.
  3. Listen to the Savvy Shopkeeper Retail Podcast.

I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms:

You’ll find the Savvy Shopkeeper Retail Podcast on all these listening platforms: Spotify  Apple  iHeart  Audible  Amazon Music

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    1. Thanks, Shibani! I often wonder if people realize how MANY things they can add to their Facebook page.

    1. Thank you, Maureen! I’ll be sharing much more starting in September and I can’t wait to get it rolling.

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