Important question for brick-and-mortar shopkeepers who are feeling isolated or struggling to stay afloat
What will be the biggest difference between stores that permanently shutter because of this pandemic…
and those that confidently reopen with a happy, assured shopkeeper at the helm?
If you guessed “6-12 months in expenses saved,” you’d be wrong.
If you guessed “an established online storefront,” you’d be wrong.
And if you guessed thousands of Instagram followers, crowdfunding campaigns, gift card sales, or SBA loans…
Well, you’d still be wrong.
Because while all of these things could help a boutique store stay afloat…
None of them address what brick-and-mortars really need.
Here’s the truth.
The world has gone topsy-turvy and taken your retail shop with it.
When the pandemic first hit, it might have seemed far-fetched that it would shut down the global economy.
But it did.
And so there you were, tearfully laying off your employees that are like a second family, scrambling to set up or update your business Facebook page, figuring out how to teach your monthly workshops via some fancy new software called “Zoom…”
All while also homeschooling your kids, social distancing from your aging parents, and frantically refreshing Instacart for a delivery time at the crack of dawn.
Crisis mode doesn’t even begin to cover it.
Worst of all, your shopkeeper friends in your local area are struggling, too. But even in the best of times, you’re not confident asking them the really nitty-gritty questions.
You tried joining some entrepreneur groups on Facebook, but they’re full of pushy, 20-something Instagram “coaches” who promise the world… and then run away the minute you mention retail.
And when you turned to the SBA for guidance, all they could offer was a buggy loan application and a broken phone system.
You crave sisterhood from other retail shop owners going through the same thing.
You’re desperately searching for the tools that will help you get ahead of this crisis.
You need the gentle guidance of experts who empower you to keep your business afloat and even thriving in this stressful new world.
Three Things You Need to Understand to Make It Through This Crisis in One Piece (And With Your Shop Thriving)
#1: Not Having Revenue Right Now Is Not An Excuse to Just Give Up
Most shopkeepers are experiencing a 50-80% cut in their revenue because their storefronts are shuttered.
It might seem like the best solution is to hide under the covers, put up a closed notice on your Facebook page, and hope that you’ll be able to open again by some miracle once the economy opens up.
But you can’t. People depend on you—your employees, your family and your customers all NEED you to work even harder.
It isn’t easy to keep going. It isn’t easy to buckle down, upskill as an owner, and keep a business running when your entire business is a store that you can’t even access right now.
But was owning a brick-and-mortar store ever easy?
No, it wasn’t.
You’re not in this business for easy, though. You’re in it because you love what you sell, you love seeing a customer’s face light up, and you love the accomplishment of being an entrepreneur.
#2: You Are a BOSS Who Can Handle Anything, Even a Global Pandemic
On top of struggling to get a duct-taped website ready for your business and figuring out how to ship…
you’ve got your kids or grandkids doing online learning on your laptop, your spouse working from the dining room table, your parents asking for help with getting groceries delivered, and you’re down to your last roll of TP.
The more stressful your life gets, the more impossible it seems to find the support and teaching you need to keep juggling it all.
I’m here to say: you can DO this.
You can weather this storm.
It doesn’t all have to be perfect.
So what do you do?
You let your kids watch a couple extra hours of TV while you work.
You accept that the dining room table isn’t open, but a blanket fort in the living room or the patio furniture outside will do.
You teach your oldest kid to refresh Instacart and input a standing grocery order between refreshes on TikTok.
You snag the last pack of TP at the grocery store and a roll of paper towels, just in case.
As an entrepreneur, you were made to find and implement the solutions that will keep your family AND your business running.
#3: Yes, This Situation Sucks….But You Still Have a Hand in Your Future.
Look, I’m right there with you.
Every single thing about it.
And YES, there are absolutely factors that are just out of your hands.
But if you don’t try to keep your business running?
If you don’t seek out the support you need?
If you just throw in the towel?
You’ll regret it when you look back and say,
“I wonder what my business would be like if I still had it.”
So What the Heck Do You ACTUALLY Need to Do?
Here’s the simple answer: you need to find your sisterhood.
I’m not talking about the friendly store owner just a few doors down. She’s friendly, but you never really know how much you can share with her.
And I’m definitely not talking about a guilt-inducing, coach-led Facebook group full of online business owners. Those pitching groups get a hard pass from me.
You need a group of class-act, no-nonsense, supportive gals who know exactly where you’re coming from.
Women who will commiserate with you.
Women who will lend you their listening ear.
Women who will give you the shove you need to keep going.
And you could definitely use some expert coaching and online learning modules to really get you into the best position for this pandemic, PLUS take you through to the other side.
Meet Your Educator & Fearless Leader, Kathy Cruz
Hi there, I’m Kathy!
After a successful career in law enforcement, I proudly opened a boutique home decor shop.
When I’m not custom-painting furniture for clients, running my store in Lakewood, OH, or spending quality time with my husband and my favorite 9-year-old boy, I’m helping retail shopkeepers learn the “how” of owning a successful brick-and-mortar business.
I started Savvy Shopkeepers as a way for brick-and-mortar owners to dive deep on the topics you won’t find in a generalized “how to be successful in business” article.
As a shopkeeper myself, I couldn’t find the answers to the questions I had about processes, system, buying, inventory management, business boundaries, shipping, taxes, payment systems, or any of the other key components to running a store.
So I sought out the answers from other experts, added in what I knew like the back of my hand, and created Savvy Shopkeeper.
I had to learn everything about running a profitable business from the ground up, and now I teach it all to other shop owners!
Most importantly, I coach and consult with shopkeepers to shift their mindset, so that they stop treating their store like a hobby and instead treat it like the valuable business that it is.
Here’s what Community Members have to say.
“I’ve only been in the group for a month or so, but can already say that the community of having women doing the same thing I’m doing, and going through the same things I’m going through, is HUGE!“
“Joining this group is one of the best decisions I’ve made lately. Having someone to vent to and relate to is worth its weight in gold!”
“I happened upon Savvy Shopkeeper by chance, and from day one, Kathy has answered questions I didn’t even know I had.
I’ve been to business school, but they don’t necessarily give you the reality. “
“Savvy Shopkeeper gives you the roadmap to success AND empowers you to dismiss self doubt and believe in yourself to take each challenge one step at a time.”
“I am definitely learning new things all the time from this group. I love the give and take from all involved and Kathy’s leadership is second to none!”
“I am getting out of my comfort zone and pushing myself to do some of the things I never thought about accomplishing.”
“I found the Best. Shop. Sister. Ever! here in this group. 🥰
“I feel more connected to my community/audience than ever before. And this has given me the motivation I’ve needed to get my branding, marketing, email and e-commerce platforms to exactly where they should be.”
I’ve gained confidence in growing my business in ways I never imagined! I have A LOT of classes and videos I have to watch, and podcasts to listen to…but I am grateful that they are available anytime I need them!
Just the motivation and support of this group is a blessing.”
The Master Shopkeepers Mastermind
The Master Shopkeepers Mastermind is the only territory-protected mastermind exclusively focused on retail shop owners. It’s where brick-and-mortar shopkeepers can dive deep into expert-led workshops, connect with non-competition shop owners, and access exclusive learning materials designed just for them.
Classes covering the nitty-gritty questions that both new and seasoned shopkeepers have. These no-fluff, deep-dive classes are led by expert coaches and consultants.
The Masterclass Vault
20+ recorded classes have been added to the Masterclass Vault, where you can access them any time. Available to you as long as you are a member.
Monthly Coaching & Connection Calls
Calls on Zoom for all members to connect, recharge, and learn together, led by Kathy or an invited expert.
Private Members-Only Facebook Group
Where members can connect with and learn from other shopkeepers from around the US and the globe. It’s the perfect place to ask questions, seek advice, and vent about the customer who says “Cute store! Are you new?” after 5 years in business.
Territory Protection for Shopkeepers
Covering a 20-mile radius from your store. You won’t find any of your competitors in Master Shopkeepers, which means you can ask ANY question you need to without fear of judgement or competition.
The Savvy Shopkeepers Learning Lab
Access to MORE lessons and worksheets! All are tailor-made for brick-and-mortar shopkeepers with your unique needs in mind. On its own, The Learning Lab is valued at $297 per year.
Bonus: Extra Coaching and Connection Calls
Until a majority of shopkeepers are able to reopen their physical stores safely, mastermind members are receiving extra coaching and support via Group calls on Zoom.
Bonus: “Reopen with Confidence” Series
The newest module added to the Learning Lab offers sound, expert-curated advice on how to survive the current pandemic AND what to do when it is time to reopen.
The Savvy Shopkeeper Guarantee.
With all of the masterclasses, learning lab modules, monthly connection calls, AND the private Facebook group, the total value of the Master Shopkeepers Mastermind is well over $200 per month…
but the price to join today is $75/mo
I ask that members commit to 90 days (3 months) in the Master Shopkeepers Mastermind so that they have the time to connect with the group, dive into the masterclasses, and learn from the modules in the Learning Lab.
If after three months, you STILL don’t see the value in all of the resources, coaching, and community provided…then you can cancel your membership, no questions asked.
Frequently Asked Questions
I really want to join, but we’re closed because of COVID-19. Will I actually benefit from this mastermind while my shop is closed?
Being temporarily closed means that this is actually the PERFECT time to uplevel your skills as a shop owner. Now is the time to learn about promoting your business on social media, how to clean up and read your financial reports, figure out how to ship your products out to customers, learn how to lead virtual workshops, and become the omnichannel business that you need to be to survive in the future. The benefit you and your shop will see during your closure WITH the Master Shopkeepers Mastermind will be massive. Without it, you won’t grow during this difficult season.
My brick and mortar business is actually doing really well right now, will this group benefit me too?
Yes! Several current members are doing just as well or even better than when Covid-19 hit. The content, classes, group calls, and expertise in the group benefits all levels of shopkeepers.
It seems like there’s a lot of content—how will I choose where to start?
You’re right, there is a LOT of valuable information available in the Learning Lab, the Masterclass Library, and in the Facebook group!
After your application is accepted, you’ll have full access to everything included. You should start by connecting with others in the Facebook group and reading some of the discussions. All of the information, questions, and conversations in the group are shopkeeper gold!
Next, head on over to the Learning Lab and dive into the Bonus Module: Reopen With Confidence. It’s a blueprint of ideas and strategies for making it through the pandemic with your shop and your confidence as a business owner even stronger than before.
Usually I just ask the shop owner next door for her advice…how is this mastermind any different?
I am sure that the shop owner next door is lovely, helpful, and has given you awesome advice in the past. However, being in this mastermind of other shopkeepers from around the US (and even some from other countries!) is a chance to expose yourself to fresh ideas.
Because we want to keep the group full of fresh faces with unique perspectives, we only allow new shopkeepers to join if they are outside of a 20-mile radius of every current member. If an applying member is in a member’s radius, we’ll add them to a waitlist in case the current member drops out in the future.
Plus, the valuable coaching calls, Facebook group for asking questions, Masterclass Vault, and the Learning Lab are a treasure chest of advice that even experienced shopkeepers can learn from. The content and connection available here are incredible.
I’m a male shopkeeper. Can I still join?
Yes, of course! While the majority of our Master Shopkeeper members are female, we have a smattering of solo male shopkeepers, as well as mom-daughter duos, spouse teams, and even sisters partnerships! We welcome all brick-and-mortar shopkeepers to join and benefit from this community.
By now, you already know that…
…the difference between brick-and-mortars that will barely survive the pandemic and those who will thrive is the Master Shopkeepers Mastermind.
This is a really tough time for those of us in retail. Being closed is a hard pill to swallow, especially if we don’t have a community of other shopkeepers to turn to.
That’s why I created the Master Shopkeepers Mastermind. I know that connecting with and learning from other shopkeepers is the golden ticket to being a better business owner.
If you’re a shop owner who is scared of what the pandemic is doing to their business, this mastermind is for you.
If you’re a shop owner craving connection, sisterhood, and a safe space to ask questions and have productive conversations, this mastermind is for you.
If you’re a new shop owner thrown through a loop by all of the daily tasks involved in running a shop, this mastermind is for you.
And even if you’re a seasoned shop owner with 10+ years of experience, this mastermind is still full of value and content for you.
Master Shopkeepers only opens to new members 3 times per year and a limited number of spots are available with a membership price of $75/mo. One group member said “I can truly say that it’s the best investment anyone could ever make in their business.”
If you are ready to find your shopkeeper sorority, learn the skills you need to succeed during this pandemic, and experience massive personal growth as a shopkeeper…
I invite you to apply to the Master Shopkeepers Mastermind today.