Optimize Your Personal Facebook profile to Advertise Your Shop

I spend a lot of time on Facebook.  Not for personal reasons – to be honest, I prefer Instagram – but I’ll save this conversation for another day. I’m on Facebook often because I manage a closed and private group (Savvy Shopkeepers) of 700 shop owners and a smaller more intimate group for brick and mortar store owners (Master Shopkeepers). One thing I notice when I receive requests for women looking to join Savvy Shopkeepers is at least half of them don’t have their Facebook Business Page listed on their personal profile. If you are not optimizing your personal profile so that people immediately know what you do in your business, you are missing out.

Why You Should Optimize Your Personal Profile

Attraction marketing is the cheapest marketing you’ll ever find. If you’re on Facebook networking, adding new friends or you already have a large network, then this is one simple way to get more eyes on your business. This is one of the MANY and free ways you can get your business seen and something I cover in my “Get Your Business Seen” Consulting package. Shop owners can get so busy running the day-to-day operations that they don’t realize marketing comes in many formats. There are dozens of ways to market your business for FREE. This simple addition to your personal profile is one of the ways.

How to Optimize Your Facebook Profile

How can you add your Facebook Page link to your profile?  See my screenshot below and follow these simple steps.

1. Visit your personal profile.
2. Click on “About”.
3. Select “Work and Education”.
4. Click on “Add a workplace”.
5. Link up your Business Page and your title

It’s that simple.

Other Ways to Optimize Your Facebook Profile

Cover Photo – Facebook allows you to put an image as your cover photo on your Facebook personal profile. This is similar to your Facebook Business Page. You can add your logo or create a simple Canva graphic that highlights your business. Plus, you can add a caption that links to your website or Facebook Business Page from the cover photo. Bio – You can write your own short Bio that appears on your Facebook Personal Profile. Why not use this space to promote your shop. You can write your title, a small description of your shop or provide links to your website here. I know privacy is a concern for many people on Facebook.  But, this is your business so you should be its biggest cheerleader.

Want to learn more and engage with me?

Follow Savvy Shopkeeper on Instagram or Facebook or sign up for email updates! And visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching. I look forward to learning from all of you too. Thanks for being here! ~ Kathy

Listen to the Savvy Shopkeeper Retail Podcast

I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms: You’ll find the Savvy Shopkeeper Retail Podcast on all these listening platforms: Spotify  Apple  iHeart  Audible  Amazon Music