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Where are you on your shopkeeper journey?
As a store owner myself, I’ve learned that there are action-steps we can take during 5 specific stages on our shopkeeping journeys.
Steps to move us forward. Steps to creating efficiency and improving profitability so we can grow.
Take the quiz to find out which stage you're in and get your customized Savvy Shopkeeper roadmap so you can work less, profit more and grow your brick and mortar retail business.
Customized roadmaps for each stage include which podcast episodes to listen, a couple free resources to download and more insightful information for each stage.
Take this short quiz & get your roadmap →
#1 Which of the following best describes you & your store?
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I haven’t opened my store yet. I’m still dreaming about what it will be like to own a retail business!
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Add RecommendationAdd TagsI’ve signed the lease, ordered inventory, and opened the doors for the first time! My store has been open for less than a year.
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Add RecommendationAdd TagsI’ve already hit an important milestone—I’ve made it to year two! I’m still figuring everything out, but I’m proud to have made it this far.
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Add RecommendationAdd TagsI’ve got a few years or more of experience under my belt. I’m growing as a leader and learning to guide my store team.
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Add RecommendationAdd TagsI've been running my store for a while and am starting to think about expanding, scaling, or selling my business.
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#2 Surprise! A genie has shown up to grant you one wish. What would your wish be?
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A full book of systems, procedures, and operations customized to my store. That would really give my team clarity and help my business run more efficiently.
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Add RecommendationAdd TagsTo understand my business finances. My point-of-sale + bookkeeping systems and I are NOT friends!
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Add RecommendationAdd TagsTo have all of my products magically SKU-ed, categorized, and organized into an inventory management system.
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Add RecommendationAdd TagsA perfect storefront space, so I can start my brick-and-mortar store asap!
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Add RecommendationAdd TagsGuidance on what to do next in my business. I’ve already got most parts of my business and team down, but figuring out how to grow has been stumping me lately.
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#3 How many people have you hired to support your store?
Have you thought about the price?
No one—it’s just me, myself, and I!
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Add RecommendationAdd TagsI’ve hired one or two part-timers, maybe a subcontractor or two, but I still do most of the day-to-day tasks.
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Add RecommendationAdd TagsI’ve got great part-time employees and maybe a full-time employee, but I’m still figuring out how to delegate bigger-picture items to them.
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Add RecommendationAdd TagsMy team really runs the show—they’re the best! They handle higher-level things like our social media, finances, and running the store.
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#4 Your best friend would describe you as...
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Determined. Once I have an idea, I don’t stop there—I have to see it through, even if it’s something completely outside of my comfort zone!
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Add RecommendationAdd TagsCapable. I can do anything I set my mind to and am known for figuring things out.
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Add RecommendationAdd TagsHardworking. I’ll always go the extra mile, put in the elbow grease, and do what it takes to accomplish my goals.
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Add RecommendationAdd TagsImaginative. I’m a dreamer who loves thinking about all the possibilities.
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Add RecommendationAdd TagsOrganized. I’ve got my personal and business systems down pat! Nothing slips through the cracks when I’m around.
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#5 If you could enroll in a university-level course to help you be a better shopkeeper, which would you choose?
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Systems Made Simpler: How to organize, prioritize, and implement systems so you can work less and profit more.
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Add RecommendationAdd TagsTeam Building for Bosses: How to hire, train, and lead a cohesive team for your brick-and-mortar business.
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Add RecommendationAdd TagsBookkeeping Basics: A comprehensive look into your financial foundation.
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Add RecommendationAdd TagsSuccessful Scaling: How to grow your retail business into a retail empire.
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Add RecommendationAdd TagsShopkeeper 101: How to build your brick-and-mortar business from the ground up.
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#6 Fill in the blank: to be the best shopkeeper I can be, I need to…
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Learn more about opening a brick-and-mortar store.
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Add RecommendationAdd TagsDelegate to my team members and clear some tasks off of my list.
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Add RecommendationAdd TagsSet up Standard Operating Procedures so my store runs smoothly.
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Add RecommendationAdd TagsUnderstand my finances better so I can make informed decisions.
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Add RecommendationAdd TagsFind other shopkeepers to bounce ideas off of and commiserate with!
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#7 If you had 26 hours in the day and everyone else still had 24, what would you use the extra 2 hours for? (Choose as many as you like!)
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Time with my family! With the store and our busy schedules, I never quite have enough time with them.
Working on my business! I wish I had more time to set up and implement supportive systems and processes.
Relaxing! I would love to have more time for reading, doing yoga, or another relaxing hobby that I’ve put on the back burner.
All of the above—I’m burning the candle at both ends and really need extra time in my life.
Next
#8 Imagine you’ve won an all-expenses-paid weekend with a business superstar. Which retreat would you go on?
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Aspen, Colorado with Sara Blakely. You'll pick Sara’s brain about scaling Spanx (and selling it for a cool 1.2 billion).
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New York City with Marie Forleo. You’ll learn from Marie’s everything-is-figureoutable philosophy when you inevitably get lost in the subway system.
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Seattle, WA with Jeff Bezos. You and Jeff will chat about omnichannel retail over a perfectly brewed latte.
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Los Angeles, CA with Jamie Kern Lima. Jamie will tell you about founding IT Cosmetics and how she made it through the first few difficult years of her business.
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Dallas, TX with Arlan Hamilton. You’ll hear Arlan's story of founding, growing, and leading a team of 50 at Backstage Capital.
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You should create a Aspiring Shopkeeper
A transformation course is typically a main offer in a sales funnel.
So if you already have a funnel with a lead magnet and an introductory course (or a low-cost product), a course that costs anywhere from $99-$499 (mid-range) will be a great fit as the main offer in your funnel!
A transformation course is where you deep dive into a specific topic in a step-by-step way, and help your students implement and get results. You are there with them throughout the process keeping them engaged, answering questions and helping them make progress.
This type of course will help you replace your one-to-one work and help you move towards a membership offer.
- Keep in mind this type of course will take more time (2-3 months) to create than an introductory course. And if it's a course that you launch and then shutdown (not an evergreen course), then you need to be prepared to spend a lot of time with your students answering questions and help them with implementation during the 4-6 weeks duration when students are taking the course.
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You should create a Savvy Starter
As you currently don't have an audience, the best place to start is with a short course that you can offer as a lead magnet! It'll help you build your list and grow your audience.
And it's very easy to create a lead magnet course. Just a short course (3-5 videos) that you can put together in say less than a week. Teach one thing from start to finish but keep the videos short (5-6 mins long) so the entire course can be completed in 20 mins or less!
You'll find my lead magnet course here:
In fact, even the course signup is actually a lead magnet quiz. Users answer a bunch of questions to signup for my FREE lead magnet course. It gives me valuable data and insights about my prospects and their specific needs and challenges.
You can do the same for your lead magnet course. It'll help you learn more about your audience, build trust and a deeper connection, and then use the insights to create paid courses.
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You should create an Profitable Planner
An introductory course is paid course that's designed convert your free users into paying customers! It should deliver a quick win for your students and help build trust. You can charge anywhere from $29 to $99 for this course.
This will allow you to give your students a taste of your content, your teaching style, etc. It'll help them figure out if they want to purchase your higher-priced courses or signup for your coaching program.
The main thing is to nail down the content for your introductory course because the goal is to lead your students to your next level offer.
Say the main course is "How to Build and Launch a Digital Course" where you go into step-by-step details of building a digital course , then your introductory course could be "How to Build an Audience for your Course" . This is related to your main course and will help you move people into your deeper work.
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You should create a Growing Retailer
A signature course provides highest transformation and comes with access to live calls, community/private group etc for additional support during the implementation phase. This type of course typically averages between 6-8 weeks and can take you 3-4 months or even longer to create.
This is the type of course you can sell for anywhere from $999-$1999! For e.g., the List Building Course or the Digital Course Academy type of courses from Amy Porterfield.
If you are just starting out, this is not the type of course you should be creating. This type of course is a natural progression for someone with experience creating other types of shorter paid courses and already has an audience.
The course will provide a step-by-step blueprint but the course will have to deliver on it's promise and you will have to be more involved into this type of course to keep your students engaged otherwise you'll have a very high refund rate.
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