You’re a Savvy Starter!

With a freshly opened store and a to-do list as long as your arm, you’re learning all the ins and outs of running your retail business.


You’ve flung open the doors, welcomed in your first customers, and started marketing your business either online or at market events. Go, you! 

As a one-person business, you’re in charge of everything. THIS stage is where you will most likely spend the most time on and in your business.

From social media to inventory to merchandising to cleaning, it’s all on you. Yikes!

You know you need to work out your finances, grow your customer base, and start building systems to make life easier…

…but how are you supposed to fit all of that in, too?

The day-to-day tasks of running your store are taking up a lot of your time, so it’s hard to see the bigger picture. 

You might be paying yourself, or you might be reinvesting your profits back into the business. 

Either way, you’re doing an incredible job managing all the moving parts of your freshly-opened store.


So how can you keep learning to juggle it all while building the momentum you need for your retail store?


Set up basic systems to make your life easier and help you manage your time better.

When you’re juggling every task on your never-ending list, it might seem silly to call a time out so you can set up a system. But the beauty of systems is that they make everything easier and faster!

For example, take a few minutes to write out everything you need to do to open the store. Could you do these tasks more efficiently if they were in a different order? Could you make a checklist of opening tasks, so you never miss one? 

Creating a few simple systems now will help you be more efficient—and you’ll be able to easily delegate tasks once you’re ready to hire help.

Build a solid data foundation.

You might think that you’re not making enough to care about the numbers, but trust me, you are! Learning to read profit and loss statements, interpret inventory turn, analyze inventory reports, and calculate your sales per square foot are just a few empowering data-related tasks that you can take on. 

Setting solid inventory and bookkeeping systems are key from day 1! Be sure to scroll down to the curated resources for some guidance on building the systems footing you need.

Dial-in your marketing presence so you can grow your customer base.

As a new business, you might have seen a flurry of activity when you opened your doors. But to keep them coming back for more, you need to remind them that you exist! Social media and email marketing are crucial in getting consistent customers into your independent retail store.

Start by choosing ONE social media channel to try. My personal favorite is Instagram: it’s an awesome platform for showcasing your products through photos and videos. Choose the platform(s) that make the most sense for your retail business!

And don’t forget to show your face occasionally, too! Customers love having a personal connection with the face behind the business.


Let’s get real: opening a brick-and-mortar is a life-changing endeavor.
I’m here to empower you every step of the way.


Hi there! I’m Kathy Cruz.

Before my sister and I opened our retail store, the Salvaged Boutique, Google search after Google search quickly proved that there just weren’t enough resources out there for brick-and-mortar shopkeepers. 

I kept finding myself in groups for digital entrepreneurs and reading stuffy articles meant for corporations, so I  spent hours upon hours learning through trial and error.

I founded Savvy Shopkeeper with the idea that all Independent Retail Business Owners should have access to resources specifically created for their business. I’m proud to guide and support retailers with an insight-filled podcast, two incredible membership levels, one-on-one coaching, and a powerful community of shopkeepers rooting for each other. 

No matter where you are in your shopkeeper journey, my mission is to help you work less, profit more, and GROW your retail business.


Curated Resources for Savvy Starters


There are over 100 episodes of the Savvy Shopkeeper Retail Podcast to dig into. I’ve hand-picked these ones for shopkeepers who’ve just started their businesses.

Creating content for social media is all about attracting and connecting with your customers! Grab my list of over a hundred ideas and prompts, along with a worksheet to help you brainstorm your unique ideas. 

We all have salary goals! But how much income does your store need to generate so you can pay yourself? Use the sales to salary calculator to set your salary goal and determine your gross sales target.


Master Shopkeepers



Master Shopkeepers is your ticket to becoming a capable, confident shopkeeper. It’s the BEST place for all Independent Retailers to learn the skills they need and find the community they crave, regardless of the stage you’re in.

With 200+ lessons in the Shopkeeper’s Lab and an active, encouraging community of fellow shopkeepers, Master Shopkeepers is how you can skip the hours of Googling and jumpstart your shopkeeping journey.




P.S. This is just the beginning.