Shopkeeper Spotlight is a monthly post where I feature one shopkeeper and their business!   Frankie and her business partner, Stephanie, are owners of Willow Grey Boutique.

Willow Grey is an online boutique focused on bringing the best hand-picked pieces to your closet. Our goal is to make each woman who shops with us feel beautiful in outfits that can be dressed up or dressed down. Here’s their spotlight in Frankie’s words.

Tell us about your shop!

Willow Grey Boutique, we launched in May. Our shop is online, I hope to in the future be able to open a storefront. Our style is feminine. Floral print, stripes, items you can dress up or dress down!

Shopkeeper Spotlight: Willow Grey Boutique

Where can we find your shop? 


How long have you been a shopkeeper?

5 months!

What is your strength as a shopkeeper? 

Strength is my passion and determination to succeed. I’m very organized so I feel like that’s a need to be a business owner.

What is your weakness as a shopkeeper?

My weakness is I listen to people a little too often and I need to stick to my gut, as to what is best for my shop! 

What do you attribute most of your shop’s success to? 

Ads, and word of mouth. You need money to make your business excel.  

What’s your top piece of advice to anyone who wants to open up a shop like yours?

In order for you to get your business up and running, with a constant flow, you need to have enough money invested and not jump the gun!

What’s your WHY?

I’ve always wanted to have something of my own, and have LOVED boutiques. I just took the step and did it.

What’s your favorite guilty pleasure?

Starbucks “business meetings”.

What did you want to be when you grew up?

Originally a doctor lol 

Do you have a special offer for Savvy Shopkeeper readers if they want to shop with you?

Yes! 10% off with code WILLOW10.

Click here to shop!

Thank you, Frankie & Steph, for taking the time to do the Shopkeeper Spotlight interview! If you want to hear more interviews with incredible shopkeepers listen to the Savvy Shopkeeper Retail Podcast episodes below (and new interviews coming 2021!):

Episode 38: Shopkeeper Stories with Kathy of Pineapple on Main

Episode 37: Shopkeeper Stories with April of Pink + Frillos

Episode 36: Shopkeeper Stories with Karen of Alluv Place

Episode 35: Shopkeeper Stories with Taylor of The Turquoise Top Hat

Want to learn more?

  1. Follow Savvy Shopkeeper on Instagram or Facebook or sign up for email updates!
  2. Visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching.
  3. Listen to the Savvy Shopkeeper Retail Podcast.

I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms:

You’ll find the Savvy Shopkeeper Retail Podcast on all these listening platforms: Spotify  Apple  iHeart  Audible  Amazon Music

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