After starting Savvy Shopkeeper and hosting a free group for several years, I learned that Brick and Mortar store owners were looking for more, a group focused on owning a retail store with a physical location.

So I created Master Shopkeepers, a group and community for Brick and Mortar store owners.

A Shoutout to Master Shopkeepers Guest Instructors

Master Shopkeepers

Personally, I blog to share what I’ve learned along my retail journey.  I know I’m not an expert at everything retail. But, I do love to network and connect with other entrepreneurs.  So, when I designed the blueprint for Master Shopkeepers, I knew I would offer one masterclass per month.  The classes would on occasion be taught by me – depending on the topic – or by guest instructors/interviewees.

Each month, the topic is determined by the needs of group members.  Each member completes an online survey after they join and they have the opportunity to hop on a call with me, too.  Both important, because the feedback helps shape the content, discussions, and classes in the group.

Master Shopkeepers launched in November 2018 and we’ve been lucky enough to have some amazing and generous instructors so I’d like to give them a shoutout!

1) Life Coach Melanie Shmois of Mind Your Strength

“Train your mind as hard as you train your body to take control of your emotional life”

Melanie specializes in weight loss and life coaching in general but spent some time focusing on Money Mindset during our masterclass.

2) Branding Expert Jennah Lear of Blue Loui Studio

“Brand Strategy & Design for purpose-driven women in business who want to play bigger with their brand and attract their ideal clients.” 

Several members in Master Shopkeepers had questions about rebranding and I knew right away Jennah was the person to cover this topic. She spent over an hour covering the essentials and answering questions.

3) Content Writer and Social Media Strategist Brittney Moffatt of According to Brittney

“I help entrepreneurs grow their influence, visibility and engaged audience using content marketing!”

Brittney spent time with us covering social media scheduling tools and how valuable it is to schedule our content.

4) Brand Designer Cheryl Springer of Cheryl Springer Design

“You have an incredible role in creating the beauty around us, the beauty that gives us a reason to love and not fear. Are you brave enough to show the world exactly who you are and claim your place in it… I want to help you uncover your own unique brand.”

Cheryl recorded a one-hour bonus session for the group where she talked about branding specific campaigns and events for brick and mortar businesses.

5) Monogram Retail Store Owner Samantha Previs of Absolutely Southern Designs

“Who would have thought that a desire to have a monogrammed first birthday outfit for her granddaughter would turn into a retail store?? That’s how it all began for Samantha Previs and her family. Now three years later, Absolutely Southern Designs specializes in monogrammed clothing, jewelry, accessories and offers a full range of gift ideas for you, your home and all of your gift giving needs.”

Samantha was our first interview style masterclass.  Samantha and her daughter have built an extremely successful business and in particular an engaging and buying Facebook Group. So, we spent over an hour interviewing Samantha about her tips on building an active and loyal group of customers.


I can’t run Master Shopkeepers without the generosity and expertise of others. So, it’s important that I mention and thank these instructors.  We have some upcoming masterclasses that I’m very excited about. With topics ranging from managing a team of employees, how to optimize your Google My Business listing, how to master Instagram stories and more.

One other thing I’ve learned about the Master Shopkeepers group is that it’s a sisterhood and it warms my heart!  It’s not only a place to learn, but it’s a place where supportive and encouraging friendships are being developed. It’s a safe space to ask questions… and on occasion vent or cry when needed.

If you are a brick and mortar store owner and Master Shopkeepers is something you’ve been looking for, I encourage you to join.  It’s a monthly membership, packed with classes, group calls, and coffee chats.  You’ll have access to ALL of the masterclasses mentioned above and more.  No long-term commitment required, but it is territory protected. Please check the list of locations before you sign-up.

Click here for more information about our Master Shopkeepers mastermind.

Want to learn more?

  1. Follow Savvy Shopkeeper on Instagram or Facebook or sign up for email updates!
  2. Visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching.
  3. Listen to the Savvy Shopkeeper Retail Podcast.

I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms:

You’ll find the Savvy Shopkeeper Retail Podcast on all these listening platforms: Spotify  Apple  iHeart  Audible  Amazon Music

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