Have you started building your shop’s email list?

Whether you own an online store, a brick & mortar or a small business you should OWN your list of subscribers.

What do I mean by “own”?  Well, if you use the Square Point of sale system, for example, customers can enter their email address for a receipt but you never actually OWN the list of emails.  Square does.  You can pay Square to start promoting to those customers but the list isn’t your own.  And who wants to pay for something that should be FREE?

Don’t get me wrong.  We use Square and it’s a simple, easy-to-use system for shopkeepers like us.  But I want the ability to market to my own customers, without paying for it!

So how do we do this?

It’s so simple.  Aside from an email sign-up form on our website, we use good old fashion pen and paper.  We keep an email sign-up sheet on our cash wrap at The Salvaged Boutique, right by our register.  We take a clipboard with the sign-up sheet to markets.  We take a sign-up sheet when we travel and do demonstrations at other businesses.  ALWAYS.

email newsletter list screenshot

We didn’t do this when we first started, so I want to make sure all new business owners start this practice IMMEDIATELY.  Even if you are 1 or 2 or 5 years into your business, it’s not too late to start!

We now have almost 1000 customers on our list.  We help promote the email list by offering our customers exclusive information.  For example, our email list members get notified of our workshops first.  Some of our workshops tend to sell out quickly, so our customers now know that if they want to hear about workshops first – before we share on Facebook or Instagram – they need to be on our list.

You could offer a discount, exclusive deals, or an incentive to get your customers to sign up too!

how to build your email list

Want to get started with a predesigned form?

Click here to join the Shopkeeper’s Academy and get access to my free email newsletter sign-up list and much more!  The email newsletter list is a simple Word Document and you can customize it in just a few steps.

  • Double click in the header section to start the customizing process
  • Double click on our logo, delete it and then select “insert” to add your own logo.
  • You can change the “email newsletter” font by double-clicking on it too.
  • You can even change the text below the heading, yep …just double-click on that section and make the changes.
  • In the footer, double-click on our website address and change it to your own.

Wondering what you do with the list of names and email addresses you collect?   You’ll want to open an account with an email service provider. One option is MailChimp, an email marketing service.  Manually enter the email addresses to your MailChimp list and design a newsletter.  Your first 2000 subscribers are free.

Want to learn more?

  1. Follow Savvy Shopkeeper on Instagram or Facebook or sign up for email updates!
  2. Visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching.
  3. Listen to the Savvy Shopkeeper Retail Podcast.

I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms:

You’ll find the Savvy Shopkeeper Retail Podcast on all these listening platforms: Spotify  Apple  iHeart  Audible  Amazon Music

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