americasmart Archives • Savvy Shopkeeper

A Buyer’s Guide To Attending AmericasMart in Atlanta: FREE 5-Part Lesson

You asked for it and It’s here! A Buyer’s Guide to attending AmericasMart in Atlanta. If you own a brick and mortar store and you’ve thought about attending AmericasMart or if you’ve attended and want a better plan for next time around, this is YOUR Guide! While visiting AmericasMart for the first time I documented…

General Business

Buying Schedule for Retailers – For Home Decor & Gift Stores

Buying Schedule for Retailers Talk about a hot topic in our membership groups! What better way to address a popular topic than to blog about it? When we opened our home decor boutique in 2015 we had NO experience with buying. Heck, we (me and my sister) didn’t have retail experience at all. That’s the…

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach. My journey into retail started in 2013 when I launched a creative DIY blog with my sister. We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey. From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.

128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! - Savvy Shopkeeper Retail Podcast

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again! One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on selling. But with social media coming in a distant second (or even dead last, in some studies) compared to other marketing efforts, the return on your social media effort might not be reflected in your sales! So, where should you focus your effort instead? Listen in to learn where the 80/20 misconception comes from and how to actually apply it to your marketing strategy. For show notes, including links to any resources mentioned in this episode, visit https://savvyshopkeeper.com/episode128.