Marketing a retail business can be a full-time job alone, right? We spend time managing employees, juggling inventory, making products, bookkeeping, taking care of customers, shipping and so much more. I completely understand when a shopkeeper says they don’t have the time to DO IT ALL. That’s why I needed to tell you about Snap…
Choosing a social media scheduling tool can be overwhelming. I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…
You shouldn’t be winging your social media. I feel like most shopkeepers are so busy wearing 100 other hats that they tend to look at social media like a robotic process. Just post something, because I need to, and I’ll be fine. But, there’s much more to social media than posting. There should be a…
Spring is around the corner and it’s almost Market season! My sister and I now participate in only one outdoor Market event each year, but we’ve participated in several over the past few years. We’ve learned a lot along the way. Inventory might consume your mind, but you need to think about all of the…
UPDATE: I first published this blog post and free checklist in 2019. This blog post was updated in December 2021 and the checklist is much improved! Use the form below to sign up for the new updated checklist. I often hear potential store owners ask what they’ll need to think about before they start their…
Making a good first impression is important. If you have a decent following on Facebook, you may want to think about your Facebook Messenger strategy. When a customer sends you a message on Facebook, have you thought about the journey you can take them on once they visit your page or have a question for…