Skip to content
TAKE THE SHOPKEEPER QUIZ!
Shopping Cart 0
Savvy Shopkeeper
  • PodcastExpand
    • Listen & Subscribe
    • All Episodes
  • ServicesExpand
    • 2022 Retreat
    • Group Memberships
    • Coaching
  • ShopExpand
    • Retail Marketing Ebook
    • Savvy Merch
  • ResourcesExpand
    • Take the Quiz!
    • Tools of the Trade
    • 100+ Social Media Ideas
  • Contact
  • Member Login
Facebook Instagram
Savvy Shopkeeper
Why Your Store Needs an Instagram Selfie Station
Social Media & Marketing

Why Your Store Needs an Instagram Selfie Station

Most shop owners find social media to be a challenge. But because Instagram is a bit newer, some shopkeepers find it even more challenging. In my upcoming Instagram workshop, I will talk A LOT about the platform, what to do, what not to do but I will also offer some fun tips. I like the…

Read More Why Your Store Needs an Instagram Selfie StationContinue

Meet The Savvy Shopkeeper Team!
Miscellaneous

Meet The Savvy Shopkeeper Team!

As an entrepreneur who teaches and talks about time management, I have to practice what I preach. I often tell other business owners that in order to grow a business, hiring is key. I started Savvy Shopkeeper as a passion project and quickly found out that it had the potential to be more. But, I…

Read More Meet The Savvy Shopkeeper Team!Continue

Savvy Shopkeeper’s Most Popular Blog Posts Ever
General Business

Savvy Shopkeeper’s Most Popular Blog Posts Ever

I wrote my first blog post for Savvy Shopkeeper 2 years ago. I can’t believe it!  My journey started very slowly.  At the time, I was juggling a small family, a demanding full-time job, and running the store I co-own with my sister (I exhaust myself just typing this out). Even with all of that…

Read More Savvy Shopkeeper’s Most Popular Blog Posts EverContinue

Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


Follow Savvy Shopkeeper on Social!

  • Facebook
  • Instagram
  • Pinterest

Popular Blog Posts

  • 12 Ways to Get Your Retail Business Ready for 4th Quarter
  • How Retailers Can Set Sales + Inventory Benchmarks for Market Events
  • How To Prepare for Craft Fairs And Market Events
  • 7 TIPS FOR CREATING EYE-CATCHING WINDOW DISPLAYS
  • Buy Unique Wholesale Home Decor from Bzaar

Shop Savvy Shopkeeper Merch!

  • $25.00
    Add to cart Continue Loading Done
  • $4.00
    Add to cart Continue Loading Done
  • Be Savvy Boss Up Sticker
    $4.00
    Add to cart Continue Loading Done
  • $18.00
    Add to cart Continue Loading Done

128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! - Savvy Shopkeeper Retail Podcast

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again!  One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on selling.  But with social media coming in a distant second (or even dead last, in some studies) compared to other marketing efforts, the return on your social media effort might not be reflected in your sales!  So, where should you focus your effort instead? Listen in to learn where the 80/20 misconception comes from and how to actually apply it to your marketing strategy. For show notes, including links to any resources mentioned in this episode, visit https://savvyshopkeeper.com/episode128.
  1. 128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! 20:41
  2. 127. Cash Is Queen: A Free Cash Flow Masterclass For Indie Retailers 13:02
  3. 126. Shopkeeper Guest Interview: 7 Tips for Working with Your Spouse (And Staying Married!) 32:31
  4. 125. Coaching Moments: A Viral Tik Tok and Over 100 Inquiries 27:30
  5. 124. My 8 Favorite Business Books 25:52
  • Home
  • Blog
  • About
  • Media Kit
  • Terms & Privacy

© 2022 Savvy Shopkeeper  

Scroll to top
  • Podcast
    • Listen & Subscribe
    • All Episodes
  • Services
    • 2022 Retreat
    • Group Memberships
    • Coaching
  • Shop
    • Retail Marketing Ebook
    • Savvy Merch
  • Resources
    • Take the Quiz!
    • Tools of the Trade
    • 100+ Social Media Ideas
  • Contact
  • Member Login
 

Loading Comments...
 

    Search