facebook business page Archives • Savvy Shopkeeper

Facebook for Retailers Series: Targeted Ad or Boosted Post?

Should I place a targeted ad or should I boost my post? I hear and read this question so often! This can get complex so I’m going to try to keep it simple. Whether you “boost a post” or use “targeted ads”, you’re running an advertisement or what they call a “sponsored” post on Facebook….

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach. My journey into retail started in 2013 when I launched a creative DIY blog with my sister. We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey. From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.

161. How To Turn A Slow Season Into Profit - Savvy Shopkeeper Retail Podcast

Hitting a slow season in retail can be disheartening, especially for indie retailers. It’s easy to get discouraged when sales are down! But instead of focusing on the lack of sales, let’s consider how to make the most of your slow season—and what you can do to profit during it. Listen in to learn the greatest gift of a slow season, what you shouldn’t focus on, and what you absolutely should do to make the most of a slow season in your business. For show notes, including links to anything I’ve mentioned in this episode, visit www.savvyshopkeeper.com/episode161. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)