facebook for boutique business Archives • Savvy Shopkeeper

Optimize Your Personal Facebook profile to Advertise Your Shop

I spend a lot of time on Facebook. Not for personal reasons – to be honest, I prefer Instagram – but I’ll save this conversation for another day. I’m on Facebook often because I manage the Shopkeepers Lab group and a mastermind for brick and mortar store owners (Master Shopkeepers). While navigating my own groups…

Social Media & Marketing

Facebook for Retailers Series: What is the Value of a Facebook Business Page?

Is a Facebook Page worth more than a website? This is what I want you to think about in this series. So what better way to start than by taking a look at MY OWN Facebook Business Page: My sister and I own a small home decor boutique in Lakewood, Ohio. For our business, we have…

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach. My journey into retail started in 2013 when I launched a creative DIY blog with my sister. We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey. From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.

188. How To Sell Using Your Window Display When Your Store is Closed: QR Code Tutorial for Brick and Mortar Stores - Savvy Shopkeeper Retail Podcast

Did you know you can sell from your window display, even when your store is closed? In today’s episode, I’m sharing my QR code tutorial for brick and mortar stores. This is a fun way to make your window display attract potential customers, provide them with product information, and even drive them to your online shop! For show notes, including a link to get the tutorial and template I mentioned in this episode, visit www.savvyshopkeeper.com/episode188. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)