facebook for boutique business Archives • Savvy Shopkeeper

Optimize Your Personal Facebook profile to Advertise Your Shop

I spend a lot of time on Facebook. Not for personal reasons – to be honest, I prefer Instagram – but I’ll save this conversation for another day. I’m on Facebook often because I manage the Shopkeepers Lab group and a mastermind for brick and mortar store owners (Master Shopkeepers). While navigating my own groups…

Social Media & Marketing

Facebook for Retailers Series: What is the Value of a Facebook Business Page?

Is a Facebook Page worth more than a website? This is what I want you to think about in this series. So what better way to start than by taking a look at MY OWN Facebook Business Page: My sister and I own a small home decor boutique in Lakewood, Ohio. For our business, we have…

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach. My journey into retail started in 2013 when I launched a creative DIY blog with my sister. We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey. From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.

147. Making Hard Decisions in Business - Savvy Shopkeeper Retail Podcast

After months of deliberating, considering, and evaluating, I recently made the hard decision to close the Shopkeeper’s Lab and focus exclusively on Master Shopkeepers. In today’s episode, I’m sharing some of the GOOD that can come from a tough decision. Because as much as I work on my mindset, I never want to act like I have “perfected” doing hard things or that I don’t feel any emotion in my businesses. Listen in to learn why I came to this decision, how group members reacted, and all of the positives I’ve learned through this process. For show notes, including links to anything mentioned in this episode, visit savvyshopkeeper.com/episode147. Full show notes for this episode are coming soon! Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)