Skip to content
TAKE THE SHOPKEEPER QUIZ!
Shopping Cart 0
Savvy Shopkeeper
  • PodcastExpand
    • Listen & Subscribe
    • All Episodes
  • ServicesExpand
    • 2022 Retreat
    • Group Memberships
    • Coaching
  • ShopExpand
    • Retail Marketing Ebook
    • Savvy Merch
  • ResourcesExpand
    • Take the Quiz!
    • Tools of the Trade
    • 100+ Social Media Ideas
  • Contact
  • Member Login
Facebook Instagram
Savvy Shopkeeper
The Importance of Facebook Autoresponder Messages
Social Media & Marketing

The Importance of Facebook Autoresponder Messages

Making a good first impression is important.  If you have a decent following on Facebook, you may want to think about your Facebook Messenger strategy. When a customer sends you a message on Facebook, have you thought about the journey you can take them on once they visit your page or have a question for…

Read More The Importance of Facebook Autoresponder MessagesContinue

Optimize Your Personal Facebook profile to Advertise Your Shop
Social Media & Marketing

Optimize Your Personal Facebook profile to Advertise Your Shop

I spend a lot of time on Facebook.  Not for personal reasons – to be honest, I prefer Instagram – but I’ll save this conversation for another day. I’m on Facebook often because I manage the Shopkeepers Lab group and a mastermind for brick and mortar store owners (Master Shopkeepers). While navigating my own groups…

Read More Optimize Your Personal Facebook profile to Advertise Your ShopContinue

Social Media Marketing isn’t just about posting.
Social Media & Marketing

Social Media Marketing isn’t just about posting.

I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads…

Read More Social Media Marketing isn’t just about posting.Continue

How to Stand Out on Small Business Saturday!
General Business

How to Stand Out on Small Business Saturday!

Market the heck out of your shop NOW before Small Business Saturday comes along. Want the most successful Small Business Saturday sales day ever? Don’t wait any longer, start promoting it today! Here’s a checklist of things you can do (Note – many of these ideas could also apply to promoting Black Friday or Cyber…

Read More How to Stand Out on Small Business Saturday!Continue

What’s the Best Time to Post on Facebook and Instagram?
Social Media & Marketing

What’s the Best Time to Post on Facebook and Instagram?

When you post on Facebook and Instagram you want to make sure you take advantage of “peak” times – when most of your followers will be checking their feeds. So, how do you determine the best time to post on Facebook and Instagram? That answer could actually be different for everyone, depending on your ideal…

Read More What’s the Best Time to Post on Facebook and Instagram?Continue

Facebook for Retailers Series:  Targeted Ad or Boosted Post?
Social Media & Marketing

Facebook for Retailers Series: Targeted Ad or Boosted Post?

Should I place a targeted ad or should I boost my post? I hear and read this question so often! This can get complex so I’m going to try to keep it simple. Whether you “boost a post” or use “targeted ads”, you’re running an advertisement or what they call a “sponsored” post on Facebook….

Read More Facebook for Retailers Series: Targeted Ad or Boosted Post?Continue

Page navigation

1 2 Next

Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


Follow Savvy Shopkeeper on Social!

  • Facebook
  • Instagram
  • Pinterest

Popular Blog Posts

  • 12 Ways to Get Your Retail Business Ready for 4th Quarter
  • How Retailers Can Set Sales + Inventory Benchmarks for Market Events
  • How To Prepare for Craft Fairs And Market Events
  • 7 TIPS FOR CREATING EYE-CATCHING WINDOW DISPLAYS
  • Buy Unique Wholesale Home Decor from Bzaar

Shop Savvy Shopkeeper Merch!

  • $25.00
    Add to cart Continue Loading Done
  • $4.00
    Add to cart Continue Loading Done
  • Be Savvy Boss Up Sticker
    $4.00
    Add to cart Continue Loading Done
  • $18.00
    Add to cart Continue Loading Done

128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! - Savvy Shopkeeper Retail Podcast

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again!  One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on selling.  But with social media coming in a distant second (or even dead last, in some studies) compared to other marketing efforts, the return on your social media effort might not be reflected in your sales!  So, where should you focus your effort instead? Listen in to learn where the 80/20 misconception comes from and how to actually apply it to your marketing strategy. For show notes, including links to any resources mentioned in this episode, visit https://savvyshopkeeper.com/episode128.
  1. 128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! 20:41
  2. 127. Cash Is Queen: A Free Cash Flow Masterclass For Indie Retailers 13:02
  3. 126. Shopkeeper Guest Interview: 7 Tips for Working with Your Spouse (And Staying Married!) 32:31
  4. 125. Coaching Moments: A Viral Tik Tok and Over 100 Inquiries 27:30
  5. 124. My 8 Favorite Business Books 25:52
  • Home
  • Blog
  • About
  • Media Kit
  • Terms & Privacy

© 2022 Savvy Shopkeeper  

Scroll to top
  • Podcast
    • Listen & Subscribe
    • All Episodes
  • Services
    • 2022 Retreat
    • Group Memberships
    • Coaching
  • Shop
    • Retail Marketing Ebook
    • Savvy Merch
  • Resources
    • Take the Quiz!
    • Tools of the Trade
    • 100+ Social Media Ideas
  • Contact
  • Member Login
 

Loading Comments...
 

    Search