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Savvy Shopkeeper
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The Plann App Transformed My Instagram Feed
Social Media & Marketing

The Plann App Transformed My Instagram Feed

Choosing a social media scheduling tool can be overwhelming.  I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…

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Why Your Store Needs an Instagram Selfie Station
Social Media & Marketing

Why Your Store Needs an Instagram Selfie Station

Most shop owners find social media to be a challenge. But because Instagram is a bit newer, some shopkeepers find it even more challenging. In my upcoming Instagram workshop, I will talk A LOT about the platform, what to do, what not to do but I will also offer some fun tips. I like the…

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Social Media Marketing isn’t just about posting.
Social Media & Marketing

Social Media Marketing isn’t just about posting.

I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads…

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How to Stand Out on Small Business Saturday!
General Business

How to Stand Out on Small Business Saturday!

Market the heck out of your shop NOW before Small Business Saturday comes along. Want the most successful Small Business Saturday sales day ever? Don’t wait any longer, start promoting it today! Here’s a checklist of things you can do (Note – many of these ideas could also apply to promoting Black Friday or Cyber…

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What’s the Best Time to Post on Facebook and Instagram?
Social Media & Marketing

What’s the Best Time to Post on Facebook and Instagram?

When you post on Facebook and Instagram you want to make sure you take advantage of “peak” times – when most of your followers will be checking their feeds. So, how do you determine the best time to post on Facebook and Instagram? That answer could actually be different for everyone, depending on your ideal…

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Facebook for Retailers Series:  What is the Value of a Facebook Business Page?
Social Media & Marketing

Facebook for Retailers Series: What is the Value of a Facebook Business Page?

Is a Facebook Page worth more than a website? This is what I want you to think about in this series. So what better way to start than by taking a look at MY OWN Facebook Business Page: My sister and I own a small home decor boutique in Lakewood, Ohio. For our business, we have…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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161. How To Turn A Slow Season Into Profit - Savvy Shopkeeper Retail Podcast

Hitting a slow season in retail can be disheartening, especially for indie retailers. It’s easy to get discouraged when sales are down! But instead of focusing on the lack of sales, let’s consider how to make the most of your slow season—and what you can do to profit during it.  Listen in to learn the greatest gift of a slow season, what you shouldn’t focus on, and what you absolutely should do to make the most of a slow season in your business. For show notes, including links to anything I’ve mentioned in this episode, visit www.savvyshopkeeper.com/episode161. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper) 
  1. 161. How To Turn A Slow Season Into Profit 17:12
  2. 160. Surround Yourself With Big Thinkers and Action Takers 14:02
  3. 159. When Old Habits Lead To Burnout 20:28
  4. 158. My First Las Vegas Market Visit & What I Learned 24:29
  5. Bonus episode: Updates + Save the Date! 21:57
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  • 2023 Virtual Conference
  • Group Program
  • Podcast
  • Speaking
  • Retail Marketing Ebook
  • Free Resources
    • Which Shopkeeper Stage are you in?
    • Tools of the Trade
    • 100+ Social Media Ideas
 

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