Skip to content
TAKE THE SHOPKEEPER QUIZ!
Shopping Cart 0
Savvy Shopkeeper
  • PodcastExpand
    • Listen & Subscribe
    • All Episodes
  • ServicesExpand
    • 2022 Retreat
    • Group Memberships
    • Coaching
  • ShopExpand
    • Retail Marketing Ebook
    • Savvy Merch
  • ResourcesExpand
    • Take the Quiz!
    • Tools of the Trade
    • 100+ Social Media Ideas
  • Contact
  • Member Login
Facebook Instagram
Savvy Shopkeeper
Gamify Your Email Captures to Get More Subscribers
Social Media & Marketing

Gamify Your Email Captures to Get More Subscribers

We’ve all heard the horror stories like “I had a Facebook group of 10,000 members and suddenly my group was gone”, or “My friend had an Instagram account with 50,000 followers and lost it all”. More disturbing, no one seems to know why this happens. But it’s a good reminder to NOT put all your…

Read More Gamify Your Email Captures to Get More SubscribersContinue

Darice Blog Post Round-Up
General Business

Darice Blog Post Round-Up

2022 UPDATE: Unfortunately, Darice closed in 2021 so you’ll find their website, offer and blog are no longer active. However, I am repurposing all the content I wrote for them and I’ll be sharing it here on my own blog in the future. In December of 2018, Darice officially announced that I was one of their…

Read More Darice Blog Post Round-UpContinue

The Plann App Transformed My Instagram Feed
Social Media & Marketing

The Plann App Transformed My Instagram Feed

Choosing a social media scheduling tool can be overwhelming.  I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…

Read More The Plann App Transformed My Instagram FeedContinue

Why a Social Media Roadmap is Important
Social Media & Marketing

Why a Social Media Roadmap is Important

You shouldn’t be winging your social media. I feel like most shopkeepers are so busy wearing 100 other hats that they tend to look at social media like a robotic process. Just post something, because I need to, and I’ll be fine. But, there’s much more to social media than posting. There should be a…

Read More Why a Social Media Roadmap is ImportantContinue

Social Media Marketing isn’t just about posting.
Social Media & Marketing

Social Media Marketing isn’t just about posting.

I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads…

Read More Social Media Marketing isn’t just about posting.Continue

How to Stand Out on Small Business Saturday!
General Business

How to Stand Out on Small Business Saturday!

Market the heck out of your shop NOW before Small Business Saturday comes along. Want the most successful Small Business Saturday sales day ever? Don’t wait any longer, start promoting it today! Here’s a checklist of things you can do (Note – many of these ideas could also apply to promoting Black Friday or Cyber…

Read More How to Stand Out on Small Business Saturday!Continue

Page navigation

1 2 Next

Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


Follow Savvy Shopkeeper on Social!

  • Facebook
  • Instagram
  • Pinterest

Popular Blog Posts

  • 12 Ways to Get Your Retail Business Ready for 4th Quarter
  • How Retailers Can Set Sales + Inventory Benchmarks for Market Events
  • How To Prepare for Craft Fairs And Market Events
  • 7 TIPS FOR CREATING EYE-CATCHING WINDOW DISPLAYS
  • Buy Unique Wholesale Home Decor from Bzaar

Shop Savvy Shopkeeper Merch!

  • $25.00
    Add to cart Continue Loading Done
  • $4.00
    Add to cart Continue Loading Done
  • Be Savvy Boss Up Sticker
    $4.00
    Add to cart Continue Loading Done
  • $18.00
    Add to cart Continue Loading Done

128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! - Savvy Shopkeeper Retail Podcast

It’s easy to get stuck in autopilot when we’re marketing our indie retail businesses, especially when we’ve heard the same marketing “rules” over and over again!  One of the most common rules you’ll hear is to focus 80 percent of your social media content on engaging or educational content, and the other 20 percent on selling.  But with social media coming in a distant second (or even dead last, in some studies) compared to other marketing efforts, the return on your social media effort might not be reflected in your sales!  So, where should you focus your effort instead? Listen in to learn where the 80/20 misconception comes from and how to actually apply it to your marketing strategy. For show notes, including links to any resources mentioned in this episode, visit https://savvyshopkeeper.com/episode128.
  1. 128. Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! 20:41
  2. 127. Cash Is Queen: A Free Cash Flow Masterclass For Indie Retailers 13:02
  3. 126. Shopkeeper Guest Interview: 7 Tips for Working with Your Spouse (And Staying Married!) 32:31
  4. 125. Coaching Moments: A Viral Tik Tok and Over 100 Inquiries 27:30
  5. 124. My 8 Favorite Business Books 25:52
  • Home
  • Blog
  • About
  • Media Kit
  • Terms & Privacy

© 2022 Savvy Shopkeeper  

Scroll to top
  • Podcast
    • Listen & Subscribe
    • All Episodes
  • Services
    • 2022 Retreat
    • Group Memberships
    • Coaching
  • Shop
    • Retail Marketing Ebook
    • Savvy Merch
  • Resources
    • Take the Quiz!
    • Tools of the Trade
    • 100+ Social Media Ideas
  • Contact
  • Member Login
 

Loading Comments...
 

    Search