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Savvy Shopkeeper
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How to use Facebook Live  – A beginner’s guide to going Live for the first time
Social Media & Marketing

How to use Facebook Live – A beginner’s guide to going Live for the first time

NOW is the time to start using video on social media. Let’s start with Facebook Live today. Why?  Because it’s what’s hot right now.  People want to see and hear what’s going on in your shop.  They want to see you too!  And…it’s what’s getting the most engagement on Business Pages. In our membership groups,…

Read More How to use Facebook Live – A beginner’s guide to going Live for the first timeContinue

Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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  • 10 Things To Know Before You Teach or Host In-Store Workshops
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161. How To Turn A Slow Season Into Profit - Savvy Shopkeeper Retail Podcast

Hitting a slow season in retail can be disheartening, especially for indie retailers. It’s easy to get discouraged when sales are down! But instead of focusing on the lack of sales, let’s consider how to make the most of your slow season—and what you can do to profit during it.  Listen in to learn the greatest gift of a slow season, what you shouldn’t focus on, and what you absolutely should do to make the most of a slow season in your business. For show notes, including links to anything I’ve mentioned in this episode, visit www.savvyshopkeeper.com/episode161. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper) 
  1. 161. How To Turn A Slow Season Into Profit 17:12
  2. 160. Surround Yourself With Big Thinkers and Action Takers 14:02
  3. 159. When Old Habits Lead To Burnout 20:28
  4. 158. My First Las Vegas Market Visit & What I Learned 24:29
  5. Bonus episode: Updates + Save the Date! 21:57
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  • 2023 Virtual Conference
  • Group Program
  • Podcast
  • Speaking
  • Retail Marketing Ebook
  • Free Resources
    • Which Shopkeeper Stage are you in?
    • Tools of the Trade
    • 100+ Social Media Ideas
 

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