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Questions To Ask Before You Choose a POS and Website
For Brick & Mortar Store Owners | General Business

Questions To Ask Before You Choose a POS and Website

This topic has been weighing heavily on me. I’m guessing this will be the first of many blog posts, conversations, and workshops in the future with many questions to come. Shop owners are choosing their Point of Sale systems and Website platforms blindly and it could be costing you many hours of frustrations and a…

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How To Thrive During the Slow Season in Retail
General Business

How To Thrive During the Slow Season in Retail

In my last blog post, I shared some recommendations on how to SURVIVE your slow months. I’m turning that around in this blog post with ways you can THRIVE during the slow season. Here are some tips on how you can get more sales or people in your doors during the slow season: Host a…

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Gamify Your Email Captures to Get More Subscribers
Social Media & Marketing

Gamify Your Email Captures to Get More Subscribers

We’ve all heard the horror stories like “I had a Facebook group of 10,000 members and suddenly my group was gone”, or “My friend had an Instagram account with 50,000 followers and lost it all”. More disturbing, no one seems to know why this happens. But it’s a good reminder to NOT put all your…

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Darice Blog Post Round-Up
General Business

Darice Blog Post Round-Up

2022 UPDATE: Unfortunately, Darice closed in 2021 so you’ll find their website, offer and blog are no longer active. However, I am repurposing all the content I wrote for them and I’ll be sharing it here on my own blog in the future. In December of 2018, Darice officially announced that I was one of their…

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Why I Work from Home One Day Each Week
General Business | Miscellaneous

Why I Work from Home One Day Each Week

I became a full-time entrepreneur almost 2 years ago. If I’ve learned anything, it’s that I have to keep myself focused when I work. I co-own The Salvaged Boutique with my sister, Karen. Over the years working with me, she identified that she will focus on one project at a time and that I, on…

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The Plann App Transformed My Instagram Feed
Social Media & Marketing

The Plann App Transformed My Instagram Feed

Choosing a social media scheduling tool can be overwhelming.  I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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160. Surround Yourself With Big Thinkers and Action Takers - Savvy Shopkeeper Retail Podcast

The people you surround yourself with constantly influence everything you do, from the clothing you wear to how you run your business to what beliefs you hold!  And while you can counteract some of this subconscious conditioning with your thoughts, it’s hard to do that if you don’t recognize the types of people you surround yourself with in the first place.  In today’s episode, I’m sharing a bit of my backstory, the limiting beliefs I’ve overcome, and how changing the types of people I surround myself with has made a world of difference in my life. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode160. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper) 
  1. 160. Surround Yourself With Big Thinkers and Action Takers 14:02
  2. 159. When Old Habits Lead To Burnout 20:28
  3. 158. My First Las Vegas Market Visit & What I Learned 24:29
  4. Bonus episode: Updates + Save the Date! 21:57
  5. 157. Do It For You With Anne Vagasky of Peachtree Street 31:31
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