Marketing a retail business can be a full-time job alone, right? We spend time managing employees, juggling inventory, making products, bookkeeping, taking care of customers, shipping and so much more. I completely understand when a shopkeeper says they don’t have the time to DO IT ALL. That’s why I needed to tell you about Snap…
If you ask most independent retailers about a “slow season”, you’ll see many of them cringe and talk about the “J” months. The J months are January when people are recovering from the holidays or hibernating because of weather, June and July when families are wrapping up the school year and diving into the Summer…
I try to listen to my audience as much as possible. And sometimes it’s helpful to ask you direct questions. It’s been a couple of years since I launched Savvy Shopkeeper and 7 months since I started dedicating more time to it. So, I felt it was time to get some feedback from you. That’s…
You shouldn’t be winging your social media. I feel like most shopkeepers are so busy wearing 100 other hats that they tend to look at social media like a robotic process. Just post something, because I need to, and I’ll be fine. But, there’s much more to social media than posting. There should be a…
As an entrepreneur who teaches and talks about time management, I have to practice what I preach. I often tell other business owners that in order to grow a business, hiring is key. I started Savvy Shopkeeper as a passion project and quickly found out that it had the potential to be more. But, I…